Senior Creative Strategist

Role overview

This opportunity is being shared on behalf of a partner employer, which will handle applications and all subsequent hiring steps. The partner company is seeking a Senior Creative Strategist located in the United States.

The role focuses on building and delivering creative strategies that improve performance for digital advertising campaigns across major paid social channels. You will turn audience insights, product knowledge, and campaign data into short-form video concepts that are designed to generate measurable results. The position combines storytelling with strong analytical thinking, including script development, message refinement, and continuous iteration based on live campaign performance. You will work closely with production, editing, and strategy teams to keep creative output aligned with business goals. A major part of the job is testing, reviewing, and improving ad concepts across platforms such as TikTok, Meta, YouTube, and Google Ads in a fast-moving, performance-led environment.

Key accountabilities

• Build and implement creative strategies for paid social and other digital advertising campaigns focused on strong performance.
• Convert data findings, audience research, and competitor analysis into practical creative ideas.
• Create scripts, ad copy, and creative briefs for video, static, and cross-channel advertising formats.
• Review campaign performance using tools such as Meta Ads Manager, TikTok Ads Manager, and related analytics platforms.
• Partner with production, post-production, and creative teams to make sure ideas are executed as intended.
• Share strategic feedback on creative work to strengthen results and maintain campaign consistency.
• Spot winning creative themes and patterns through ongoing testing and performance review.
• Refine and optimize campaigns using structured testing methods and performance learnings.
• Support weekly planning sessions and contribute creative direction for client accounts.

Requirements

• At least 5 years of experience in creative strategy, performance marketing, paid social, or direct response advertising.
• Solid knowledge of major social platforms, including TikTok, Instagram, Facebook, and YouTube.
• Demonstrated ability to write creative briefs, ad scripts, and marketing copy for performance-focused campaigns.
• Capability to interpret data and turn insights into clear creative direction and action plans.
• Hands-on experience with ad management tools such as Meta Ads Manager, TikTok Ads Manager, or similar systems.
• Strong communication skills with the ability to simplify complex ideas into persuasive narratives.
• Excellent project coordination skills and the ability to juggle multiple deadlines in a fast-paced setting.
• Comfort working with cross-functional teams such as designers, editors, and marketing operators.
• Proficiency with Google Workspace, including Docs, Sheets, Slides, and Gmail.
• A balance of analytical thinking, creativity, and storytelling ability.

Benefits and compensation

• Total compensation is competitive and ranges from USD 120,000 to USD 280,000, including base pay, bonus, and equity.
• The position is fully remote within the United States.
• You will have the chance to work with high-growth consumer brands across different industries.
• The role offers exposure to large-scale performance marketing programs and high-volume ad testing systems.
• There are growth opportunities within a fast-scaling, performance-driven organization.
• You will join a collaborative environment that combines creative, analytical, and technical expertise.
• Work will involve advanced paid social strategies across leading digital platforms.

Application and hiring process

Applications are reviewed through an AI-supported matching process to help shortlist candidates against the role’s core requirements. The selected shortlist is then passed to the hiring company, whose internal team manages interviews, assessments, and final hiring decisions.

Privacy and data handling

By applying, you acknowledge that your personal data may be processed to evaluate your application and shared with the employer as part of the hiring process. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection regarding your data at any time.

Automated tools may also be used to support parts of recruitment, such as resume review, application analysis, response assessment, and spotting possible inconsistencies or verification signals in submitted materials. These tools assist recruiters and do not replace human judgment; final hiring decisions are made by people.