Media Analyst

About the Role

NTU International is assembling a roster of qualified Non-Key Experts to support a 36-month project titled “Communication outreach and engagement on EU policies in North Africa, the Middle East and the Gulf”. This role focuses on delivering strategic, technical, and logistical communication assistance to the DG MENA division. The aim is to enhance the visibility, outreach, and influence of the European Union's policies, initiatives, and partnerships within the Middle East, North Africa, and the Gulf region.

Key Responsibilities

• Track and review print, broadcast, online, and social media coverage relevant to EU policies and partnerships.
• Generate consistent media monitoring reports, briefing documents, and concise media summaries.
• Analyze media trends, prevailing narratives, and the perspective of stakeholders within the designated regions.
• Evaluate the impact and reach of communication campaigns and media activities.
• Recognize emerging topics, risks, and opportunities that might affect communication approaches.
• Provide communication teams with media insights and recommendations grounded in evidence.
• Utilize media monitoring and data analytics tools to gather, examine, and present media information.
• Contribute to strategic communication planning and reporting efforts.

Required Qualifications and Skills

• A degree or equivalent qualification in media studies, communications, or a related field.
• Proficiency in English language communication.
• Experience with media monitoring software and analytical tools.

Professional Background

• A minimum of five years of overall experience in media analysis or monitoring.
• At least three years specialized experience in producing media analysis reports.