Senior EMEA Marketing Programs Specialist

About the company

Okta builds trusted identity infrastructure that helps organizations securely adopt AI and manage access for both human and AI identities. The company focuses on solving complex, high-stakes problems with urgency, strong ownership, and a high standard of execution.

About the team

The EMEA Field Marketing team plays a central role in the region’s growth plan. It works closely with Sales and other business functions to generate pipeline, speed up opportunities, and strengthen brand visibility across the market.

About the role

This position is for a Senior EMEA Marketing Programs Specialist based in Dublin, Ireland. The role centers on planning and delivering integrated, multi-country marketing campaigns across EMEA, with a focus on target account lists and measurable pipeline and revenue outcomes. It requires a mix of strategic planning, practical execution, regional market understanding, and strong collaboration across teams.

What you will do

• Build, run, and improve integrated marketing programs across Europe, the Middle East, and Africa, with emphasis on new business generation and pipeline acceleration.
• Take a hands-on approach by combining planning and execution to ensure campaigns are adapted to different EMEA markets and aligned to priority account lists.
• Work in close alignment with Field Marketing and other internal stakeholders to keep campaigns coordinated.
• Partner with Performance Marketing to bring paid media tactics into integrated campaigns and expand campaign reach.
• Incorporate the partner ecosystem into campaign plans where useful to strengthen results.
• Look for opportunities to use emerging technologies, including AI, to improve the effectiveness and efficiency of marketing programs.
• Support programs aimed at the Enterprise segment, with an always-on approach that also extends into SMB.

What you bring

• Proven experience designing and delivering end-to-end marketing programs in a B2B technology setting, ideally across the EMEA region.
• Strong capability in audience targeting and segmentation to focus activity on accounts with the highest potential.
• Practical knowledge of paid media methods and how to use them within integrated campaigns.
• Excellent communication and collaboration skills, with experience working alongside sales teams including xDR and cross-functional partners such as product, global, and field marketing.
• A data-focused approach, with comfort using performance metrics and insights to improve pipeline and revenue results.

Why this role may appeal to you

You may be a strong fit if you are motivated by measurable business impact, enjoy cross-functional teamwork, like balancing strategy with hands-on execution, and are interested in learning new tools and technologies such as AI to enhance marketing performance.

Why Okta is looking for you

Okta is seeking someone who can pair program planning with tactical delivery, scale complex campaigns that drive new business and pipeline, collaborate effectively across teams such as xDR, Field Marketing, and Performance Marketing, and take ownership in a fast-moving EMEA environment.

Compensation and benefits

The annual base salary range for candidates in Ireland is €50,000 to €70,000. Actual pay will depend on skills, qualifications, and experience. The role may also include equity where applicable, bonus potential, comprehensive healthcare coverage, paid time off, and parental leave under the company’s plans and policies.

The Okta experience

• Support for employee well-being
• Commitment to social impact
• Focus on talent development, connection, and community

Okta places strong emphasis on connection across its global workforce of more than 20 offices. New hires begin with an in-person onboarding experience designed to help them contribute quickly and connect with the mission and team from the start.

Equal opportunity and legal notices

Okta is an equal opportunity employer. All qualified applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or veteran status. The company also considers qualified applicants with arrest and conviction records, as permitted by law.

If you need a reasonable accommodation during the application, interview, or onboarding process, you may request one through the company’s accommodation process.

For applicants or employees in New York City, Okta may use automated employment decision tools as part of recruitment and hiring, in line with applicable local law.

Okta also follows applicable data privacy and security requirements. Additional information is available in its Personnel and Job Candidate Privacy Notice.