Sales Manager – RECA
Jeddah, Makkah Province, Saudi Arabia · Full Time
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- Experience
- 7–10 yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Eligibility
- Experienced sales professionals with a background in HoReCa or key account management who have worked with restaurant groups, café chains, or coffee brands and are willing to travel within Saudi Arabia.
- Resume
- Required to apply
Where you'll work
Job description
About the Company
Ghezaa, part of the GFS Group, is a major food and beverage distribution business serving the Middle East and Africa. The company manages more than 50 exclusive international brands across proteins, dairy, beverages, bakery, and packaging for HoReCa, retail, industrial, and special projects customers.
The organization looks for professionals who are accountable, proactive, and motivated to help build a long-term business.
Role Overview
Ghezaa is seeking a Sales Manager – RECA to oversee one of the market’s most fast-paced and competitive segments. The position is focused on driving sales volume, widening account coverage, and increasing category share across restaurant groups, café chains, and coffee brands.
Customer Segments
- Restaurant groups
- Café chains
- Coffee brands and concepts
Product Categories
- Kitchen and savory solutions
- Protein solutions
- Beverage and coffee solutions
- Convenience and ready-to-serve solutions
Key Objective
The main purpose of this role is to increase revenue, strengthen client partnerships, and deepen product penetration across existing chains and groups while creating new growth opportunities.
Performance Focus
- 50% Revenue growth and volume expansion, including segment sales growth, rollout across chain outlets, and stronger category presence per account.
- 20% New business acquisition, including onboarding new restaurant groups and winning business from existing suppliers.
- 15% Team performance, including supervising Account Managers and maintaining strong field discipline and activity levels.
- 10% Commercial execution, including pricing decisions, deal structuring, and margin management.
- 5% Market intelligence, including tracking emerging concepts and expansion plans.
Experience and Profile
The role requires strong exposure to HoReCa sales and key account management within the RECA segment. The ideal candidate should already have solid connections with restaurant groups, café chains, and coffee brands, and should be experienced in handling medium to large chain accounts.
Experience with food distribution or hospitality supply businesses will be an added advantage. The position also calls for confidence in pricing negotiations, rebate discussions, and volume-based agreements, along with a proven ability to win new accounts and grow product coverage.
Working Style
This opportunity suits a candidate who applies a solution-oriented sales approach, works in a structured and KPI-led manner, can lead and coach a team effectively, and is open to travel within Saudi Arabia.