Project Manager - Brand Stretch

Role overview

This position is for a Marketing Project Manager based in New York. You will serve as the key link between Global Marketing and U.S. stakeholders, helping ensure that planning is insight-led and execution stays consistent, customer-focused, and aligned across every channel. The role is responsible for leading collaboration across teams, guiding campaign development, and creating repeatable operating frameworks that support durable success beyond the transformation program. The role reports to the Marketing Manager and has a dotted-line reporting relationship to Global Marketing leadership.

Leadership and cross-functional coordination

• Serve as the main U.S. contact for coordination between Global Marketing and local teams.
• Direct end-to-end campaign delivery across retail, digital, brand, and creative functions.
• Keep priorities aligned and drive progress across several parallel workstreams.
• Monitor risks, dependencies, and schedules to help ensure smooth execution.

Brand and marketing strategy

• Maintain a U.S. marketing calendar that follows global planning structures while also reflecting local business priorities and performance learnings.
• Help shape U.S.-specific, U.S.-focused, and always-on campaigns.
• Use structured planning approaches, including Big Rock methodology, to decide which moments, campaigns, and investments should be prioritized.

Campaign development and delivery

• Manage the creation of campaign ideas, briefs, and localized assets in partnership with global teams and external agencies.
• Oversee delivery of marketing materials for both in-store and digital environments.
• Confirm that all output follows brand guidelines and feels relevant to U.S. audiences.
• Coordinate influencer and content integration so it aligns with campaign timing and product launches.

In-store and digital experience

• Manage development of U.S.-specific in-store content, signage, and visual storytelling.
• Maintain consistency across physical and digital touchpoints to support a seamless customer journey.
• Work across teams to improve guided shopping experiences and product storytelling.

Agency and partner management

• Lead or support agency selection, onboarding, and ongoing management.
• Handle daily agency coordination for schedules and deliverables.
• Ensure agency work is high quality, delivered on time, and aligned to brand and business objectives.

Operating model and ways of working

• Define and document scalable marketing operating models for planning and execution, including governance, roles, and collaboration structures between U.S. and Global teams.

Insights, performance, and continuous improvement

• Build a structured learning agenda that includes performance reviews, post-mortems, and feedback loops.
• Review campaign results and customer insights to guide optimization and future planning.
• Turn insights into practical improvements across campaigns and processes.
• Promote a test-and-learn mindset and share learnings with global teams.

Qualifications

You should have a degree in Communication, Marketing, or a related discipline, or equivalent experience. The role calls for a proven record of managing multiple projects across digital and traditional channels, along with strong leadership and stakeholder management capabilities. You should be analytical, outcome-oriented, and comfortable using KPIs to measure project impact. Fluency in English and the local language(s) is required. A minimum of 7 years of experience in project management within marketing or communications is expected, and experience working with agencies and creative talent is required.

Additional information

The company values diverse backgrounds across race, ethnicity, gender, age, religion, sexual orientation, and disability. It operates with a values-driven culture shaped by seven core values that have supported the business for more than 75 years. Employees can connect through colleague resource groups for community and networking. The workplace is designed to be inclusive and encourages authenticity at work. There is access to a large global talent network with opportunities for growth. Benefits include health insurance, wellness and family support programs, company-matched 401(k), paid leave, paid time off, and a community day to support local volunteering. Employees also receive a discount at H&M, & Other Stories, and COS.

Compensation

The stated compensation for this role is $120,320. This role is salaried and exempt.

Additional notes

The posting reflects the most critical duties and requirements and is not exhaustive. Additional tasks and responsibilities may be assigned at the company’s discretion. The compensation range has been assessed in good faith for this role and location and may change in the future. Final pay may be higher or lower depending on candidate qualifications.