Category Manager - Apparel

About the Role

StockX, a leading marketplace for current culture, is seeking an experienced Category Manager for its Apparel division. This role is central to a new, high-priority commerce initiative focused on expanding apparel culture on the platform through creator-driven commerce experiences. You will be the primary owner of apparel category growth, acting as the in-house expert on fashion and apparel culture, economics, and trends. This position blends deep cultural understanding with strategic planning and hands-on execution, with the potential to grow into a leadership role overseeing a broader portfolio and team.

Responsibilities

• Define and execute the strategic growth plan for the apparel category on the platform.
• Oversee and manage category performance, focusing on supply, user engagement, and revenue generation.
• Establish clear quarterly objectives, key performance indicators, and operational cadences.
• Maintain an in-depth and up-to-date understanding of the apparel market, including key influencers, brands, sub-segments, seasonal trends, and resale economics.
• Serve as the internal advocate for the apparel community, providing insights to inform product, marketing, and platform development.
• Develop and manage a robust pipeline of high-impact apparel sellers, creators, designers, and brands.
• Personally recruit and onboard key sellers to establish the platform's tone and credibility.
• Create seller strategies that effectively balance authenticity, storytelling, and commercial objectives.
• Identify and execute apparel-specific commercial moments, campaigns, and content formats to drive engagement and sales.
• Collaborate with the Category Marketing team to develop culturally relevant activations.
• Proactively experiment with new strategies and iterate based on performance data and user feedback.
• Work closely with Account and Partnerships Managers to facilitate seller acquisition and support.
• Partner with Product and Engineering teams to influence the development of essential features and tools for category participants.
• Provide market insights to guide and prioritize the product roadmap.
• Document best practices, frameworks, and learnings to support the expansion into future categories.
• Contribute to defining best-in-class category management standards at StockX.
• Assist in hiring and onboarding new team members as the apparel category team expands.

Requirements

• Possess a deep understanding of the second-hand fashion and apparel culture, including its key players, platforms, trends, and economic dynamics, with existing connections within the ecosystem.
• Minimum of 5 years of experience in category management, partnerships, marketplace growth, brand management, or operational roles within the apparel, streetwear, fashion, or related industries.
• Demonstrated ability to take ownership of outcomes and drive execution, adaptation, and iteration.
• Proven track record as a strong relationship builder with credibility among sellers, creators, designers, and community members.
• Proficient in data analysis and possess strong commercial acumen, with a solid understanding of pricing, margins, liquidity, and incentive structures.
• Exhibit an entrepreneurial spirit, resourcefulness, and enthusiasm for building initiatives from the ground up.

Perks

• Opportunity to shape the perception and success of a new commerce initiative at StockX.
• Influence the cultural direction and go-to-market strategy for future categories.
• Build credibility with the broader apparel community.
• Significant influence on StockX's expansion from a marketplace to a deeper cultural engagement platform.
• Potential for benefits (e.g., medical, dental), equity, and discretionary bonuses.

Eligibility

This role is open to qualified applicants. In accordance with applicable regulations, including the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, qualified applicants, including those with arrest and conviction records, will be considered for employment.

Education Required

Not specified

Skills

• Category Management
• Marketplace Growth
• Apparel & Fashion Culture
• Seller Acquisition & Management
• Strategic Planning
• Data Analysis
• Relationship Building
• Commercial Acumen
• Go-to-Market Strategy
• Cross-functional Collaboration
• Content Strategy
• Entrepreneurship