Area Sales Executive

Educational Qualification

Applicants should be graduates or postgraduates to meet the educational criteria for this position.

Core Competencies

• Strong market execution abilities
• Business development expertise
• Channel partner management skills
• Proficiency in selling and negotiation

Key Responsibilities

• Achieve targeted secondary sales goals consistently.
• Define and set objectives for Area Workforce (AW).
• Break down objectives for Area Workforce Sales Members (AWSM) on a beat-wise basis.
• Communicate sales objectives regularly to the AW team.
• Track progress of objectives periodically to evaluate performance.
• Manage the Area Workforce by aligning, motivating, and supporting them to fulfill business goals.
• Ensure proper infrastructure and systems are in place for operations.
• Serve as a commercial link between the AW team and Britannia Industries Limited.
• Coach, manage, and assess the AWSM's performance, providing on-the-job training on sales processes and company best practices.
• Help resolve territory-specific issues through guidance and support.
• Maintain required service levels in the market and expand business in current and new retail outlets.
• Strengthen service at dealer points and maintain strong dealer relationships.
• Increase product distribution depth and reach per dealer.
• Identify and prospect new retail outlets for business expansion.
• Carry out activations planned by Area Sales Manager (ASM).
• Execute merchandising and visibility implementation, adhering to Plan-O-Gram guidelines.
• Implement primary and secondary merchandising activities effectively.
• Launch new consumer promotions, trade schemes, and new products smoothly through communication and sampling strategies.
• Communicate trade schemes effectively to AWSM to ensure proper sell-in at dealer points.
• Track and review the performance of new products and promotional schemes.
• Collect and report comprehensive market intelligence including competitor activities, promotions, service days, off-take data, pricing, new product launches, and visibility.
• Maintain records and systems such as PJP data, Management Information System (MIS) reporting, and ensure operation as the hub of UDAAN program.
• Represent Britannia in handling consumer complaints by visiting customers to resolve quality issues and updating the quality department on complaint status.