Store Director

Role Overview

The Store Director functions as the primary leader of the retail outlet, accountable for boosting sales, maintaining operational quality, delivering exceptional customer service, and fostering a dynamic team environment. This position blends strategic planning with hands-on leadership to establish the store as a model of outstanding performance, customer satisfaction, and brand representation.

Core Responsibilities

• Welcome customers warmly upon entry and mentor team members to do likewise
• Prioritize exceptional customer service and ensure all associates share this commitment
• Handle customer inquiries and resolve complaints effectively at the store level
• Build and sustain long-term, positive relationships with customers
• Achieve sales targets by assigning goals to staff and instilling a culture of high sales expectations
• Inspire and motivate the team to consistently deliver strong results
• Evaluate team capabilities and set performance priorities comprehensively
• Support recruiting efforts to select promising talent
• Deliver on-the-job training using company modules to develop staff skills
• Provide timely, constructive feedback to all retail associates
• Collaborate with Learning & Development to address training needs and career growth
• Identify reasons for staff attrition and implement strategies to reduce turnover
• Oversee cash reconciliation, ensuring accuracy and preventing discrepancies
• Manage inventory availability and conduct regular stock audits
• Ensure store staff understand POS operations for smooth transaction processing
• Conduct quality inspections of new products prior to selling
• Coordinate internally to guarantee seamless product delivery and excellent customer experience
• Resolve employee concerns and maintain a supportive workplace environment including for optometrists
• Supervise eye examinations adhering to standard operating procedures and quality benchmarks
• Ensure complete adherence to retail SOPs by all staff members
• Communicate business performance updates, initiatives, and key information to the team
• Plan and schedule team shifts to align with business needs
• Maintain adequate staffing levels for efficient store operations
• Uphold store cleanliness and maintenance as per company standards
• Secure store assets, prevent stock loss or damage, and ensure overall store safety

Preferred Profile

• Minimum education: Graduate; MBA preferred
• Ability to link strategic objectives with practical execution
• Skilled at inspiring and developing team members to reach peak performance
• Adept at building trust with colleagues and customers
• Understanding of explicit and implicit customer needs to offer suitable solutions
• Strong communication and active listening abilities
• Adaptable to change and committed to continuous learning
• Proactive ownership of tasks with focus on results and customer satisfaction
• Effective multitasking and prioritization skills