Public Relations Account Coordinator

About the Role

The Public Relations Account Coordinator will play a vital supporting role across multiple client accounts within a dynamic agency setting. This position involves assisting Account Managers and senior leadership by managing client communication, media relations, and internal coordination. The ideal candidate should be a motivated self-starter with excellent writing skills and a passion for media, culture, and storytelling.

Key Responsibilities

• Provide day-to-day support for several clients in parenting, wellness, lifestyle, and Consumer Packaged Goods (CPG) sectors.
• Attend client meetings and prepare agendas, summaries, and internal documentation.
• Contribute to brainstorming sessions for product launches, campaigns, and creative pitches.
• Maintain awareness of all client projects including launch timelines and activations.
• Manage client trackers, schedules, and product inventories efficiently.
• Assist with monthly and special client reporting tasks.
• Develop and update editorial contact lists and assist in drafting clear, persuasive media pitches.
• Conduct daily media monitoring and assemble press coverage reports.
• Support ongoing media outreach across diverse verticals such as consumer, lifestyle, parenting, wellness, business, and affiliates.
• Write, edit, and proofread client-facing materials and internal briefing documents.
• Create simple visual aids and presentation decks using tools like Canva.
• Research media outlets, influencers, current trends, and relevant news cycles to inform strategy.
• Remain up-to-date on industry insights, media developments, and cultural moments pertinent to clients.

Candidate Profile

• Possesses 1 to 3 years of experience in public relations, communications, or a similar agency role.
• Strong writing skills focused on crafting compelling and relevant pitches.
• Interest or competency in design and visual storytelling, especially utilizing Canva for pitch and presentation materials.
• Exceptional organizational and project management capabilities, with a keen eye for detail and consistent follow-through.
• Adept at managing multiple assignments in a fast-paced environment.
• Excellent verbal and written communication abilities.
• Demonstrates a collaborative attitude, proactive engagement, and willingness to assist wherever needed.
• Excellent interpersonal skills with the ability to build professional client relationships.
• Driven by growth with a readiness to develop professionally.

Requirements

• Minimum 1 to 3 years of relevant experience supporting multiple accounts in PR or communications.
• Familiarity with media monitoring and database platforms such as Muck Rack.
• Strong research abilities and organizational aptitude.
• Exceptional interpersonal communication skills.
• Bachelor's degree or equivalent experience in Communications or a related discipline.

Benefits and Perks

• Comprehensive health, dental, and vision insurance coverage.
• 401(k) plan with matching contributions equal to 100% of elective deferrals up to 3% of annual compensation.
• Paid parental leave.
• Fully remote work setup.
• Unlimited paid time off with year-round flexible Fridays.
• Additional bonus incentives and various other employee benefits.

About The Company

The Last Layer is a contemporary PR and communications agency that concentrates on parenting, wellness, and lifestyle brands. Renowned for its thoughtful storytelling, strong media relations, and lasting client partnerships, the agency fosters a collaborative, fast-paced environment where curiosity, responsibility, and high performance are highly valued.