Marketing Lead

Company Overview

Our client is a growing MedTech startup devoted to enhancing the lives of individuals suffering from joint pain. Utilizing patented innovations in medical devices, software, and additive manufacturing, the company delivers a revolutionary category of functional orthopedic supports transforming the healthcare landscape. Recently, the firm secured substantial Series A funding from leading industry investors to speed up commercial growth.

Role Summary

We are seeking a Marketing Lead to spearhead and expand our marketing efforts during a vital growth phase. Reporting directly to the Chief Commercial Officer, this individual will oversee multiple marketing channels, including D2C, B2B, and KOL pipelines, leveraging data-centric strategies to drive business expansion.

Key Responsibilities

• Oversee coordination of internal teams and external marketing agencies
• Implement scalable marketing frameworks aligned with growth objectives
• Manage and refine marketing initiatives across digital content, events, email campaigns, paid media, PR, and partnerships
• Collaborate with CRM teams to develop focused outreach programs
• Regularly assess channel effectiveness and optimize resource allocation
• Craft persuasive messaging tailored to clinical, commercial, and investor audiences
• Convert clinical data into engaging marketing communications
• Create educational and clinical marketing resources for healthcare providers and partners
• Organize, monitor, and participate in industry trade exhibitions

Qualifications and Experience

• Proven experience in marketing with progressive leadership roles
• Background in MedTech, healthcare, or regulated medical markets preferred
• Skilled in managing diverse marketing channels and simultaneous projects
• Experience with marketing scientifically validated or clinically supported products is advantageous
• Strong ability to work across teams and functions
• Successful track record in dynamic, growth-stage startup settings
• Data-informed decision-making aptitude paired with effective execution
• Able to balance strategic planning with hands-on implementation
• Familiarity with CRM platforms such as Salesforce or comparable software