Digital Marketing Executive

About Femacare Private Limited and Role Overview

Femacare Private Limited operates under the brand Cosma Fertility, a pioneering fertility and women's health firm dedicated to enhancing reproductive healthcare through innovative, science-driven, non-hormonal treatments. Their goal is to make fertility solutions more personalized, accessible, and effective by integrating medical expertise with technology including AI-based assessments, doctor consultations, and direct-to-consumer healthcare models.

As Femacare expands its digital footprint and ecommerce capabilities, it seeks a skilled Digital Marketing Executive well-versed in direct-to-consumer business operations, ecommerce growth, customer acquisition, lead conversion, and partnership development.

Key Responsibilities

• Design, implement, and optimize paid advertisement campaigns primarily on Meta platforms (Facebook and Instagram) and Google Ads.
• Manage Meta Ads campaigns to enhance click-throughs, conversions, and overall campaign impact aligning with business targets.
• Configure and maintain Meta Pixel, Conversion API, Google Tag Manager, and other conversion tracking mechanisms to accurately measure performance.
• Track campaign attribution and analytics to maximize return on investment.
• Generate and cultivate leads utilizing CRM systems and various digital channels.
• Develop and apply strategic growth plans for direct-to-consumer and ecommerce avenues to boost customer acquisition.
• Work closely with sales and business teams to refine lead quality and improve conversion outcomes.
• Analyze campaign data, prepare detailed reports on performance, and suggest actionable improvements.
• Keep abreast of emerging digital marketing trends, platform updates, and industry best practices.

Essential Qualifications and Skills

• Between 2 to 5 years of experience in digital marketing, particularly in performance and growth marketing.
• Hands-on expertise with Meta Ads Manager and Google Ads platforms.
• Proficient in the use and implementation of Meta Pixel, Conversion API, Google Tag Manager, event tracking, and attribution methodologies.
• Experience in lead generation, lead management, customer relationship management, and optimizing sales funnels.
• Strong grasp of direct-to-consumer, ecommerce, and performance marketing techniques.
• Competency in Google Analytics 4, Meta Business Suite, and campaign performance reporting.
• Excellent analytical abilities, communication, and problem-solving skills.

Preferred Skills and Experience

• Background in healthcare-related sectors such as FemTech, HealthTech, Wellness, or consumer internet companies targeting D2C models.
• Familiarity with A/B testing, landing page enhancements, and marketing automation software.
• Basic understanding of SEO practices, email marketing, and remarketing strategies is advantageous.

Additional Details

The role offers a monthly salary ranging between INR 20,000 and INR 40,000. Interested candidates should submit their resume during the application process.