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About Femacare Private Limited and Role Overview

Femacare Private Limited operates under the brand Cosma Fertility, a pioneering fertility and women's health firm dedicated to enhancing reproductive healthcare through innovative, science-driven, non-hormonal treatments. Their goal is to make fertility solutions more personalized, accessible, and effective by integrating medical expertise with technology including AI-based assessments, doctor consultations, and direct-to-consumer healthcare models.

As Femacare expands its digital footprint and ecommerce capabilities, it seeks a skilled Digital Marketing Executive well-versed in direct-to-consumer business operations, ecommerce growth, customer acquisition, lead conversion, and partnership development.

Key Responsibilities

Design, implement, and optimize paid advertisement campaigns primarily on Meta platforms (Facebook and Instagram) and Google Ads.
Manage Meta Ads campaigns to enhance click-throughs, conversions, and overall campaign impact aligning with business targets.
Configure and maintain Meta Pixel, Conversion API, Google Tag Manager, and other conversion tracking mechanisms to accurately measure performance.
Track campaign attribution and analytics to maximize return on investment.
Generate and cultivate leads utilizing CRM systems and various digital channels.
Develop and apply strategic growth plans for direct-to-consumer and ecommerce avenues to boost customer acquisition.
Work closely with sales and business teams to refine lead quality and improve conversion outcomes.
Analyze campaign data, prepare detailed reports on performance, and suggest actionable improvements.
Keep abreast of emerging digital marketing trends, platform updates, and industry best practices.

Essential Qualifications and Skills

Between 2 to 5 years of experience in digital marketing, particularly in performance and growth marketing.
Hands-on expertise with Meta Ads Manager and Google Ads platforms.
Proficient in the use and implementation of Meta Pixel, Conversion API, Google Tag Manager, event tracking, and attribution methodologies.
Experience in lead generation, lead management, customer relationship management, and optimizing sales funnels.
Strong grasp of direct-to-consumer, ecommerce, and performance marketing techniques.
Competency in Google Analytics 4, Meta Business Suite, and campaign performance reporting.
Excellent analytical abilities, communication, and problem-solving skills.

Preferred Skills and Experience

Background in healthcare-related sectors such as FemTech, HealthTech, Wellness, or consumer internet companies targeting D2C models.
Familiarity with A/B testing, landing page enhancements, and marketing automation software.
Basic understanding of SEO practices, email marketing, and remarketing strategies is advantageous.

Additional Details

The role offers a monthly salary ranging between INR 20,000 and INR 40,000. Interested candidates should submit their resume during the application process.

Digital Marketing Executive