- 经验
- 5年以上
- 薪水
- —
- 职位空缺
- 1
- 发布
- 1周前
- 工作模式
- 在办公室
- 恢复
- 需要申请
职位描述
About the Role
Worktual seeks an experienced Digital Marketing Consultant located in the United States to spearhead demand generation and digital marketing efforts for their AI-native enterprise customer intelligence platform. This role demands a solid background in B2B SaaS marketing with proven capability to drive high-quality pipeline via digital channels.
Key Responsibilities
- Design and implement digital marketing campaigns targeted at enterprise clients within the US market.
- Oversee paid advertising initiatives on platforms such as Google Ads and LinkedIn Ads.
- Enhance campaign effectiveness through ongoing optimization strategies including A/B testing.
- Collaborate closely with content creators, designers, and product marketing teams to develop compelling campaign materials.
- Create landing pages and orchestrate lead generation campaigns to capture qualified leads.
- Utilize tools like Google Analytics for monitoring campaign metrics and overall performance assessment.
- Assist with email marketing strategies, nurture sequences, and marketing automation programs.
- Coordinate with SEO and content teams to amplify the reach and impact of marketing campaigns.
- Measure and report key performance indicators such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates, and their contribution to sales pipelines.
Required Qualifications
- Minimum of five years experience in B2B digital marketing environments.
- Must be based within the United States.
- Expertise marketing SaaS, enterprise software, AI technologies, CRM, customer experience (CX), contact centers, or related solution sectors.
- Proficient hands-on knowledge of Google Ads, LinkedIn Ads, Google Analytics, and related campaign reporting tools.
- Demonstrated success in lead generation and demand generation targeting enterprise-level audiences.
- Strong communication capabilities combined with solid analytical skills.
- Familiarity with marketing automation platforms is viewed as a beneficial addition.