- Experiencia
- Más de 5 años
- Salario
- —
- Vacantes
- 1
- Al corriente
- Hace 3 horas
- Modo de trabajo
- En la oficina
- Reanudar
- Se requiere solicitud
Descripción del trabajo
About the Role
Worktual seeks an experienced Digital Marketing Consultant located in the United States to spearhead demand generation and digital marketing efforts for their AI-native enterprise customer intelligence platform. This role demands a solid background in B2B SaaS marketing with proven capability to drive high-quality pipeline via digital channels.
Key Responsibilities
- Design and implement digital marketing campaigns targeted at enterprise clients within the US market.
- Oversee paid advertising initiatives on platforms such as Google Ads and LinkedIn Ads.
- Enhance campaign effectiveness through ongoing optimization strategies including A/B testing.
- Collaborate closely with content creators, designers, and product marketing teams to develop compelling campaign materials.
- Create landing pages and orchestrate lead generation campaigns to capture qualified leads.
- Utilize tools like Google Analytics for monitoring campaign metrics and overall performance assessment.
- Assist with email marketing strategies, nurture sequences, and marketing automation programs.
- Coordinate with SEO and content teams to amplify the reach and impact of marketing campaigns.
- Measure and report key performance indicators such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates, and their contribution to sales pipelines.
Required Qualifications
- Minimum of five years experience in B2B digital marketing environments.
- Must be based within the United States.
- Expertise marketing SaaS, enterprise software, AI technologies, CRM, customer experience (CX), contact centers, or related solution sectors.
- Proficient hands-on knowledge of Google Ads, LinkedIn Ads, Google Analytics, and related campaign reporting tools.
- Demonstrated success in lead generation and demand generation targeting enterprise-level audiences.
- Strong communication capabilities combined with solid analytical skills.
- Familiarity with marketing automation platforms is viewed as a beneficial addition.