Content & Digital Marketing Specialist - SaaS, EdTech, B2B

Overview

This opportunity invites a skilled Content & Digital Marketing Specialist to enhance a technology-driven brand’s online presence within the SaaS, EdTech, and B2B sectors. The role focuses on crafting compelling content, implementing effective marketing strategies, and leveraging data insights to achieve business growth.

Key Responsibilities

• Produce diverse content, including blogs, website copy, LinkedIn posts, email campaigns, landing pages, and marketing materials.
• Handle website content management through platforms such as WordPress.
• Execute keyword analysis and apply SEO techniques to boost organic reach and content discoverability.
• Design, schedule, and oversee social media content across appropriate channels.
• Track and evaluate content and campaign performance utilizing analytics and social media metrics.
• Maintain and manage the content calendar to ensure timely campaign rollouts.
• Repurpose existing materials to extend content reach and maximize engagement.
• Assist in rolling out, analyzing, and refining digital marketing initiatives.
• Collaborate with cross-department teams to create clear, audience-focused messaging for complex topics.
• Utilize performance metrics to identify and implement continuous improvements.

Qualifications and Experience

• Minimum of three years’ professional experience in digital marketing and content writing.
• Proven ability to craft compelling copy for various formats including blogs, emails, social media, and websites.
• Practical experience working with WordPress or similar CMS platforms.
• Understanding of SEO principles including keyword research and on-page optimization.
• Familiarity with social media management and digital marketing platforms.
• Capability to analyze Google Analytics data and campaign performance metrics.
• Proficiency with design tools like Canva.
• Strong written and oral communication, with an eye for detail.
• Competent organizational skills and the ability to manage multiple projects with strict deadlines.
• Self-motivated with an emphasis on continual performance enhancement.
• Experience in SaaS, EdTech, B2B, or technology-related marketing is highly advantageous.
• Background in supporting integrated digital campaigns and content reporting is a plus.

Benefits and Perks

• Fully remote employment with a permanent work-from-home arrangement.
• Company-provided hardware to ensure effective work conditions.
• Secondary Wi-Fi modem for consistent internet connectivity.
• 21 days of annual leave available from the start date.
• Unused leave fully convertible to financial compensation.
• Healthcare coverage starting day one through HMO plans.
• 13th-month salary benefit.
• Monthly gift voucher incentives.
• Recognition rewards for special milestones such as birthdays and anniversaries.
• Strong commitment to maintaining employee work-life balance and well-being.
• Regular employee engagement activities including team-building, celebrations, virtual events, and company gatherings.
• Access to professional development, ongoing learning opportunities, and global collaboration experiences.

Additional Information

This position is managed by a partner company responsible for handling applications and subsequent hiring steps. The recruitment utilizes AI-driven candidate matching to promote objective and fair evaluation processes; however, final hiring decisions are made by human recruiters. Applicants’ personal data will be processed under GDPR and related data protection laws. More information is available upon request regarding data usage and AI involvement in recruitment.