Marketing & Content Coordinator

About Mo's Bundt Cakes

Mo's Bundt Cakes is a rapidly expanding specialty bakery that crafts gourmet bundt cakes by hand, offers nationwide shipping, and creates memorable corporate gifting solutions. We seek a Marketing & Content Coordinator who is creative, detail-focused, and well-organized to elevate our brand presence through social media, email, website, and marketing materials.

Responsibilities

• Produce captivating photo and video content for platforms including Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Capture behind-the-scenes moments, product launches, events, and daily bakery activities through filming.
• Edit footage into engaging reels, TikToks, and stories.
• Craft compelling captions and contribute to content scheduling.
• Design diverse marketing collateral such as social media graphics, email visuals, website banners, product inserts, packaging labels, flyers, digital ads, and corporate gifting materials ensuring all adhere to brand guidelines.
• Manage Shopify store by updating products, collections, and seasonal offers.
• Upload product photography and descriptions, and create dedicated landing pages for promotions and holidays.
• Assist in strategizing seasonal campaigns, product launches, and organize photoshoots and content production days.
• Coordinate influencer partnerships and maintain content calendars with adherence to campaign timelines.
• Schedule and manage social media posts, engage with community through comments and messages, monitor trends, and suggest innovative ideas to grow the audience.
• Support email marketing campaigns, maintain digital asset organization, ensure consistent brand messaging, and assist in event execution including pop-ups and community activities.

Qualifications

• Creative mindset with a keen eye for visual aesthetics.
• Excellent organization and attention to detail.
• Self-driven with ability to juggle multiple projects simultaneously.
• Passion for food, gifting, and lifestyle brands.
• Comfortable working in vibrant, fast-moving small business settings.
• Preferred experience includes over 2 years in marketing, social media management, graphic design, or content creation.
• Proficient in Canva; familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is advantageous.
• Experience with Shopify platform and basic photography/videography skills.
• Skilled in short-form video editing tools such as CapCut, Premiere Pro, or Final Cut.
• Knowledge of Meta Business Suite and scheduling tools for social media.
• Basic understanding of email marketing platforms like Klaviyo or Mailchimp.
• Strong verbal and written communication capabilities.
• Bonus skills include expertise in product photography, food styling, copywriting, SEO fundamentals, Google Analytics, Pinterest marketing, and use of AI marketing tools.

Success Metrics

• Manage and update social media content calendar within first 90 days.
• Consistently deliver engaging photo and video content weekly.
• Keep Shopify listings fresh with seasonal products.
• Create marketing materials supporting promotions and corporate gifting.
• Effectively contribute to creative campaigns that boost engagement and revenue.

Why Join Us?

• Join an award-winning bakery on a path of fast growth.
• Play a pivotal role in shaping the brand's creative vision.
• Engage with exciting product launches and seasonal marketing efforts.
• Collaborative and entrepreneurial work atmosphere valuing your input.
• Potential for professional growth as the company expands.