Marketing Communications Assistant Manager

About the Company

Nidec Industrial Automation India Private Limited (NIAIPL), a part of the Japan-based Nidec Corporation, specializes in manufacturing and distributing electric motors covering a wide range of applications. Their extensive product range includes motors from small precision types to large-scale ones used in various critical sectors such as wind energy, marine, nuclear, oil & gas, cement, steel, electric vehicles, power, and industrial markets. NIAIPL is a rapidly growing manufacturing unit within the Motion and Energy segment of the Nidec Group in India, committed to providing high-quality products and services while maintaining ethical and legal standards.

Role & Responsibilities

• Develop and execute comprehensive marketing and communication strategies to boost the company’s brand visibility.
• Manage social media initiatives on platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Handle public relations, advertising campaigns, events, sponsorships, and corporate communication activities.
• Work alongside design teams to produce attractive marketing collateral.
• Plan and oversee corporate events, trade exhibitions, and product launch events ensuring smooth coordination with vendors, agencies, and internal stakeholders.
• Create engaging content for social media, company websites, press releases, newsletters, and internal communication channels.
• Utilize CRM tools to monitor campaign effectiveness and support lead nurturing activities.
• Design brochures, presentations, and training materials aligned with branding standards.
• Collaborate with Human Resources to strengthen employer branding and internal messaging.
• Manage multilingual regional content to maintain brand consistency and cultural relevance.
• Coordinate with graphic designers and video editors for development of both visual and written marketing materials.
• Implement social media campaigns focused on promoting company products, services, and special offers.
• Optimize paid advertising efforts targeting brand awareness, lead generation, and increased customer engagement.
• Monitor social media interactions and respond promptly to audience comments and inquiries.
• Analyze social media performance metrics related to reach, engagement, and conversion rates.
• Identify emerging trends, viral content opportunities, and competitor activities to enhance social media presence.
• Work with regional teams and translation experts to ensure content accuracy and localization.
• Ensure all marketing content complies with industry regulations by liaising with compliance and legal teams, especially for financial services.
• Stay informed about platform policies, content guidelines, and social media algorithm updates to adjust strategies accordingly.

Candidate Profile

• Possess a bachelor’s degree; a marketing degree is advantageous but not obligatory.
• Have 8 to 15 years of experience in marketing roles.
• Excellent verbal and written communication skills.
• Familiarity with design software such as Adobe Suite and Canva is preferred.
• Proficient in Microsoft Office applications including Excel, Word, and PowerPoint.
• Capable of handling multiple projects simultaneously in a fast-moving work environment.