Lead Generation Specialist

Role Overview

Bookmyveda Wellness Private Limited is seeking a Lead Generation Specialist to handle social media management, marketing strategy, content creation, paid advertising, SEO, and performance optimization for the travel and tourism sector.

Key Responsibilities

• Manage multiple social platforms (Instagram, Facebook, YouTube, X, LinkedIn, Google Business Profile) ensuring a consistent brand voice and visual identity.
• Monitor and promptly respond to customer inquiries, handle reputation management, and address negative feedback professionally.
• Create engaging visual content including social media posts, ads, banners, logos, brand assets, reels, short videos, carousels, destination highlights, hotel walkthroughs, travel tips, and testimonials.
• Plan and execute monthly content calendars aligned with travel seasons, festivals, and promotions.
• Develop and implement organic social media growth strategies focused on reel-first and video content, and collaborate with influencers and tourism partners.
• Plan, run, and optimize paid social advertising campaigns including lead generation, landing pages, retargeting, and destination-targeted ads, while monitoring KPIs such as CPL, CTR, ROAS, and lead quality.
• Coordinate with the sales team for smooth lead handover and follow-up processes.
• Track performance metrics across platforms and campaigns, prepare regular reports with insights, analyze competitor activity, and optimize content and ad strategies accordingly.
• Support brand positioning reflecting company vision (luxury, budget, family, adventure) and execute seasonal campaigns, festival offers, and flash sales aligned with offline marketing efforts.
• Promote and leverage customer testimonials, reviews, and success stories.
• Implement SEO strategies to enhance website, blog, and social media visibility, increase organic traffic, and improve search rankings through on-page and off-page optimization.

Required Skills and Competencies

• Expertise in managing social media platforms and algorithms
• Strong content creation skills with a good eye for visual storytelling
• Experience with paid social media advertising and lead generation campaigns
• Basic to intermediate graphic and video editing skills using tools like Canva, CapCut, Adobe Creative Suite preferred
• Effective communication and online community management ability
• Analytical mindset capable of interpreting data and applying insights
• Passion for the travel and tourism industry