Branch Manager - Distribution Team

Job Overview

This position involves overseeing a group of Agency Managers responsible for recruiting advisors as per target plans. The incumbent will assist the Branch Head to transform the branch into a profitable unit and meet annual business objectives.

Key Performance Metrics

• Managing a team of 8 to 10 Agency Managers
• Annualized Premium targets ranging from 50 lakh to 1.5 crore INR
• Issuing between 100 and 500 policies
• Generating Net Annualized Advisor Commission (NAAC) between 10 lakh to 30 lakh INR
• Maintaining 85% persistency over a 13-month rolling premium
• Ensuring 30% sales progression within the team
• Meeting licensing distribution targets

Challenges

• Difficulty sourcing and retaining quality Agency Managers and advisors
• Low pass rates and challenging examination scheduling for advisor licensing
• Market volatility impacting performance
• Lengthy procedures delaying month-end business completion
• Infrastructure limitations
• Adherence to compliance and regulatory norms

Principal Responsibilities

• Drive recruitment and performance management of assigned Agency Managers to meet recruitment and business goals
• Ensure recruitment standards and achieve targets in activation, policies, and premium collection
• Maintain profitability of both advisors and the branch
• Monitor advisor contests, clubs, and training needs; share effective sales strategies
• Provide support by participating in sales and recruitment activities
• Oversee the conduct and compliance of agency managers and their advisors
• Maintain sales reports including introductions and issued business
• Develop goal sheets and conduct goal-setting exercises to enhance productivity and progression
• Manage business health and persistency to achieve functional objectives
• Control sales force attrition within benchmark levels
• Foster strong relationships with agency managers, advisors, and internal departments; communicate updates on products, schemes, and clubs
• Conduct regular visits to top advisors
• Lead local sales promotion efforts and innovate promotional activities to support team targets
• Organize and drive sales contests