Digital Marketing Manager

Overview

The role involves leading and executing digital marketing initiatives to drive performance across various online platforms. This position requires coordination with multiple teams to ensure campaigns are strategically aligned with organizational goals and deliver optimal outcomes.

Key Duties

• Strategize, launch, and oversee marketing campaigns on platforms including Google Ads, Meta Ads, LinkedIn, and YouTube.
• Create detailed campaign schedules and guarantee timely implementation.
• Collaborate with teams specialized in content creation, design, video production, and web development to support campaign goals.
• Monitor effectiveness of marketing efforts by tracking metrics such as CTR, CPC, CPA, ROAS, Conversion Rates, and lead quality.
• Perform A/B testing on advertisements, landing pages, and creative materials to optimize performance.
• Compile and present weekly and monthly analytical reports offering actionable recommendations.
• Manage advertising budgets to maximize return on investment.
• Keep current with emerging trends in digital marketing and changes in platform algorithms.
• Partner with sales and business units to boost lead generation and conversion metrics.
• Ensure all marketing communications adhere to brand and quality standards.

Skills and Qualifications

• Proficiency in managing advertising campaigns using Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid media channels.
• Experience with analytics and reporting tools such as Google Analytics 4, Google Tag Manager, and Looker Studio.
• Knowledge in SEO, SEM, email marketing strategies, and marketing automation techniques.
• Strong analytical skills with the ability to utilize data for campaign optimization.
• Excellent project management skills and capability to liaise effectively with stakeholders.
• Strong verbal and written communication and presentation skills.
• Familiarity with CRM platforms such as HubSpot, Salesforce, Zoho CRM or equivalent is advantageous.