Commercial Finance Manager

Company Overview

British American Tobacco (BAT) is rapidly evolving into a global multi-category company with the purpose of creating A Better Tomorrow by building a smokeless world. We are seeking motivated professionals ready to join us in shaping the future together.

Key Responsibilities

• Drive strategic growth initiatives across APMEA West markets aligned with commercial goals.
• Provide insightful analyses to enhance business performance and support volume and value share growth.
• Build trusted partnerships with cross-functional internal stakeholders by fostering strong collaborative relationships.
• Integrate Revenue Growth Management (RGM) principles into daily decision-making to optimize pricing, promotions, and product portfolio strategies.
• Lead Pricing and Excise committees to balance market competitiveness with sustainable profitability within regulatory limits.
• Facilitate business expansion by identifying and executing new category launches and opportunities in key markets.
• Deliver comprehensive industry analysis including macroeconomic trends, regulatory impacts, competitor intelligence, and consumer behaviors to inform strategic decisions.
• Maintain and develop dynamic industry models for precise forecasting, scenario planning, and data-driven decision making.
• Ensure resource optimization by directing investment decisions based on data aligned with strategic priorities and consumer focus.
• Oversee Marketing Spend and Capital Expenditure budgets for APMEA West, ensuring optimal allocation aligned with commercial plans.
• Conduct post-implementation reviews to validate business case outcomes and value realization.
• Manage Total Customer Investment (TCI) metrics to enhance investment efficiency across APMEA West markets.
• Drive marketing spend effectiveness, particularly in major touchpoints such as Brand Activation, ISF, Agency, and Research investments.
• Monitor and analyze financial performance of A-West markets to provide actionable insights supporting commercial decisions.
• Ensure timely and accurate delivery of all commercial finance reporting requirements and regional submissions, including pricing trackers and competition reports.
• Create and maintain Financial KPI dashboards using tools such as Power BI.
• Understand and ensure compliance with Group IFRS accounting standards in reported results.
• Adhere to governance and risk policies, managing controls related to marketing investments, pricing governance, and control frameworks.
• Lead and develop the Global Business Services (GBS) team by providing guidance and supporting team goals achievement.

Candidate Profile

• Minimum of 4 years of finance experience within global FMCG or similarly fast-paced consumer goods sectors.
• Professional finance qualifications such as CIMA, ACCA, or CPA are preferred; Bachelor’s degree in Finance, Business Administration, or related discipline is required; Master’s degree is an advantage.
• Strong expertise in IFRS standards, contemporary accounting practices, and internal controls compliance.
• Experienced in financial planning and analysis including budgeting, forecasting, financial modeling, and revenue/cost/margin variance analysis.
• Familiarity with commercial finance including pricing strategy, marketing investment management, and capital allocation.
• High level analytical ability to interpret complex data, challenge assumptions, and support informed business decisions.
• Advanced proficiency in Microsoft Excel and MS Office suite; experience with SAP/BPC and business intelligence platforms like Power BI or Tableau is highly desirable.
• Strong commercial insight with excellent communication skills to simplify complex concepts effectively.
• Experienced in stakeholder engagement and cross-functional collaboration.
• Ability to prioritize and manage multiple tasks in a fast-paced, deadline-driven environment.
• Self-motivated, resilient, and demonstrating integrity, accountability, and professionalism.
• Leadership skills with capacity to inspire and grow team members is a plus.
• Excellent presentation and relationship-building skills across finance and business teams.

Benefits and Culture

• Competitive annual performance bonus subject to eligibility.
• Comprehensive benefits package varying by country including health plans, work-life balance initiatives, transportation support, flexible holidays, and additional incentives.
• Opportunities for internal career progression within a supportive environment encouraging personal development and leadership growth through online learning and tailored programs.
• Commitment to continuous improvement in a dynamic workplace preparing for future transformations.
• Recognition as a Global Top Employer, promoting a diverse and inclusive culture where all individuals can thrive regardless of background or personal characteristics.
• Support for career re-entry via programs aiding professionals returning after extended breaks such as parental leave or sabbaticals.
• Reasonable accommodation provided during recruitment to ensure all candidates can demonstrate their potential fully.