Social Executive

About ASOS

ASOS is a global online fashion retailer dedicated to empowering customers to express themselves confidently. The company values diversity and individuality, fostering an environment where employees can be authentic and creative. As a Disability Confident employer, ASOS ensures reasonable adjustments for candidates throughout the hiring process.

Role Importance

The Social Executive role plays a pivotal part in ASOS's evolution into a leading fashion destination and cultural influencer. This position ensures social and editorial content is consistent in quality, aligned to platform-specific behaviors and trends, data-driven, and impactful in boosting engagement, reach, and brand awareness.

Key Responsibilities

• Manage daily publishing, scheduling, and accurate content tagging across social channels to maintain consistent, brand-aligned delivery.
• Assist in maintaining the social and editorial content calendar in partnership with the wider team.
• Oversee channel housekeeping tasks such as updating profile visuals, bios, links, pinned posts, story highlights, and descriptions to reflect current campaigns and trading periods.
• Collaborate with the Community Manager to ensure content publication and community engagement present a unified brand narrative.
• Support the Senior Social Manager in interpreting briefs and formulating communication plans aligned with channel strategies.
• Help deliver activities related to major brand campaigns and ongoing franchises by briefing creative teams, agencies, and talent effectively.
• Guarantee that all content is native to its platform, culturally pertinent, and consistent with ASOS's branding and tone of voice.
• Contribute creative suggestions for campaign briefs based on knowledge of social-first storytelling tailored to a young fashion-savvy audience.
• Remain informed about cultural trends and social landscapes to introduce relevant ideas and reactive content opportunities.
• Monitor content metrics such as engagement, reach, saves, shares, and view rates; highlight insights and improvement opportunities to the Senior Social Manager.
• Collaborate with the Social Optimisation Manager to convert data insights into actionable content enhancements.
• Refine formats, captions, hooks, and posting techniques to boost content performance continually.
• Work closely with Marketing, Creative, Talent, Paid Media, PR, and AMG teams to maximize campaign effectiveness and ensure cohesive delivery.
• Coordinate with both internal and external partners to streamline operations and promote aligned work methods.
• Keep abreast of platform updates, emerging user behaviors, and cultural moments across relevant social channels.
• Proactively provide insights about trends and timely content opportunities to maintain ASOS’s relevance and competitive edge.
• Apply a deep understanding of fashion and social landscapes in content creation and briefing processes.

Candidate Qualifications

• Between 1 and 3 years of social media or content experience, preferably within fashion, retail, or fast-paced brand environments.
• In-depth knowledge of major social platforms including Instagram, TikTok, YouTube, and Pinterest, and how content differs in performance across them.
• Creative and strategic thinker passionate about social storytelling and cultural relevance.
• Proven experience supporting campaign delivery and collaborating across talent-led and partner brand social initiatives.
• Exceptional organizational skills with the ability to handle multiple projects and deadlines while maintaining high quality.
• Comfortable using data and performance insights to guide decision-making and improve content output.
• Strong collaborator with excellent communication skills and a proactive approach in cross-functional teamwork.
• Genuine interest in fashion, culture, and digital trends, with awareness of current happenings and their significance.
• Adaptable and proactive, able to perform effectively in a fast-paced, continuously active social environment.

Additional Information

• Generous employee discount on ASOS products.
• Access to employee sample sales.
• Entitlement to 25 days paid annual leave plus an additional celebration day.
• Private medical care coverage.
• Annual fixed payment added to salary as a token of appreciation.
• Opportunities for tailored learning and practical experiences to support professional growth and excellence.