Marketing Executive

About the Role

The Marketing Executive at d.light India is responsible for crafting and executing innovative marketing strategies aimed at promoting the company's products effectively. This position blends creativity, strategic planning, and practical implementation to elevate brand visibility, engage customers, and support the organization's growth objectives.

Key Responsibilities

• Devise and implement original marketing campaigns and concepts by analyzing market trends, customer feedback, and company goals.
• Design and produce diverse marketing materials such as posters, flyers, brochures, banners, presentations, GIFs, videos, animations, social media posts, and both digital and print collateral, ensuring alignment with brand guidelines.
• Oversee the organization's digital footprint by generating compelling social media content and other communication materials to boost brand awareness, customer interaction, and lead acquisition.
• Assist in the planning, management, and execution of marketing, advertising, promotional efforts, and brand awareness programs across various platforms.
• Help coordinate and support events, product launches, activations, exhibitions, and other marketing-driven activities.
• Work closely with the Marketing Manager, internal teams, and external vendors to ensure timely delivery of marketing initiatives, including necessary administrative and operational support.
• Track and assess marketing campaign effectiveness, generate performance reports with recommendations for ongoing enhancement, and undertake other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related disciplines.
• A minimum of 2 years’ experience in an equivalent marketing role.
• Proficiency in graphic design with advanced skills in Adobe Photoshop, Illustrator, Capcut, and Filmora.
• Exceptional creativity and innovative mindset with a knack for transforming concepts into tangible outcomes.
• Excellent oral and written communication abilities.
• Capacity to thrive in a fast-moving environment.
• Strong follow-through to successfully complete assigned tasks.
• Self-motivated with a keen eye for detail and aptitude for delivering outstanding creative solutions.