Creative Marketing Manager

About Liven

Liven is dedicated to developing products that empower individuals to gain deeper self-awareness. Having surpassed 5 million downloads, our platform aids users in recognizing emotional patterns and cultivating healthier relationships with themselves through an AI-driven self-discovery companion, certified expert coaching online, and supplements supporting physical recovery and wellness.

Role Overview

We seek a Creative Marketing Manager to spearhead the evolution of creative production within performance marketing, integrating AI as a fundamental component. This role focuses on overhauling the entire creative development pipeline—from initial idea generation to testing and scaling winning concepts—aiming to capitalize on AI-native systems that redefine competitive advantage.

Responsibilities

• Transform customer insights, market intelligence, and performance data into creative hypotheses for testing.
• Leverage AI tools to revolutionize idea generation, validation, and creative production processes.
• Collaborate closely with Design, User Acquisition, Growth, and Product teams to pilot and expand new creative concepts.
• Analyze advertising results beyond standard metrics like CTR and CAC to derive actionable improvements.
• Continuously investigate and experiment with diverse ad formats, narrative angles, and storytelling approaches.

Ideal Candidate Profile

• Innately curious, continually studying successful advertising, following creators, engaging with community discussions, and exploring emerging AI technologies to understand human behaviors.
• System-oriented thinker who prioritizes optimizing the creative development machine over individual creative pieces.
• Analytical mindset recognizing that effective advertising stems from consumer insights, compelling storytelling, rigorous testing, and rapid iteration.
• Sees AI as an essential collaborator in research, writing, analysis, creativity, and decision-making.
• Adaptable learner who evolves at a pace faster than industry shifts.

Culture and Benefits

• A culture that nurtures exploration and curiosity, achieving outstanding outcomes without predefined formulas.
• Professional growth linked directly to product impact and business value.
• Opportunity to influence a global product supporting millions' mental wellness daily.
• High trust environment offering autonomy balanced with responsibility.
• Access to expert communities, specialized training, knowledge repositories, and learning resources.
• Office spaces in Kyiv and Warsaw equipped with amenities including meals, lounges, walking pads, and massage chairs.
• Active sports groups featuring running, yoga, boxing, rock climbing, and functional fitness activities.
• Medical insurance coverage and comprehensive social benefits.
• Dedicated mental well-being programs for team members.
• Support initiatives for stability and recovery amid conflict situations in Ukraine.

Additional Information

Liven maintains a "Day 1" mindset, continuously experimenting and adapting to novel challenges to empower team innovation and success.