Copywriter - Nonprofit

Overview

This role at Cro Metrics involves producing high-impact, conversion-focused copy tailored primarily for nonprofit and mission-driven organizations. Operating remotely within the U.S., the Copywriter will generate content for paid ads, landing pages, experiments, email, and SMS campaigns, with a strong emphasis on donor acquisition, fundraising initiatives, and messaging that drives engagement and conversions.

Responsibilities

• Craft compelling donor-centered copy including donation pages, fundraising appeals, lifecycle emails, and campaign messages aligned with fundraising calendars.
• Develop paid media advertisement text across platforms such as Meta, Google, and LinkedIn, focusing on headlines and descriptions that encourage clicks and donations.
• Produce landing page content from briefs and collaborate with designers to align messaging and design.
• Create conversion-oriented copy variants for A/B tests that support clear strategic hypotheses.
• Compose email and SMS marketing copy for donor lifecycle journeys including welcome flows, abandoned carts, win-backs, and promotional sends.
• Analyze test results to refine underperforming content, offering data-informed recommendations.
• Quickly adapt to diverse client brand voices, maintaining authenticity, trust, and urgency critical to nonprofit communication.
• Work closely with strategists and other creatives to integrate copy within broader marketing experiments and campaigns.
• Handle multiple client projects efficiently while maintaining clear communication about workload and deadlines.
• Leverage AI tools to expedite content creation and develop customized brand-specific AI writing agents ensuring voice consistency and quality.

Qualifications

• Between 2 to 4+ years of experience in conversion copywriting, direct-response, CRO copy, or performance marketing with a focus on nonprofits or mission-driven organizations.
• Proven portfolio showcasing tested copy for paid ads, landing pages, headlines, and email campaigns with strategic foundations.
• Strong ability to quickly absorb and authentically reproduce various brand voices.
• Strategic mindset with solid understanding of what drives conversion beyond mere aesthetics.
• High productivity and ability to generate numerous quality variants rapidly without sacrificing strategy or clarity.
• Excellent communication skills demonstrating proactive engagement with briefs and clear rationale for copy choices.
• Self-starting, reliable with consistent time management and deadline adherence.
• Essential experience using AI tools daily and building/managing brand-specific AI writing agents tailored to client voice and needs.
• Background working in agency or multi-client settings managing competing priorities and fast turnaround times.

Success Criteria

• Consistent delivery of on-brand, hypothesis-driven copy with minimal revisions.
• Recognition as a trusted partner by strategists and designers.
• Maintaining quality and strategy across multiple client projects.
• Clear articulation of rationale behind each copy variant.
• Proactive communication about brief clarifications and workload capacity.
• Development of reusable copy frameworks enhancing team efficiency.
• Creation and maintenance of effective AI writing agents in active use.
• Ability to fluidly write for nonprofit, B2B, and B2C clients without loss of quality.
• Measurable improvement in nonprofit client metrics through optimized copy driving engagement and lower acquisition costs.

Compensation and Terms

• Independent contractor (1099) position operating on a remote basis within the U.S.
• Hourly rate ranges from $60 to $80, dependent on experience and assignment scope.
• Contract does not include employee benefits; contractor responsible for own tax obligations.
• Exclusions: Candidates from CA, AK, WA, OR, HI, NY, NJ or outside the U.S. cannot be hired.