Brand Manager

Role Overview

The Brand Manager plays a crucial role in shaping and executing brand marketing strategies that span from development to implementation of projects and digital marketing efforts. This position requires close collaboration with teams across Operations, F&B, and Finance to align initiatives with the brand's core promise. The role also entails leading and managing both internal teams and external partnerships related to brand activities.

Key Responsibilities

• Oversee comprehensive brand development including partnerships, collaborations, audience engagement, media relations, digital campaigns, sponsorships, and events.
• Drive business growth by developing and executing marketing communications that support business strategies, market objectives, and organizational goals. Manage campaigns end-to-end, including launch, monitoring, reporting, and refinement for optimal results.
• Collaborate with Operations to create brand positioning and marketing plans and prepare engaging content such as pitch decks and landlord presentations.
• Lead a cross-functional brand team engaging with stakeholders including tenants, Operations, and F&B to implement projects, marketing campaigns, and sponsorship activities, with frequent updates via weekly meetings.
• Ensure proactive project delivery with strong accountability and focus on daily outcomes.
• Apply strategic and analytical methods to monitor and enhance return on investment (ROI), and manage marketing budgets to ensure cost efficiency.
• This position suits an experienced, detail-oriented marketing communications professional with a background in FMCG or retail sectors.

Qualifications and Experience

• Bachelor's degree in Marketing, Mass Communication, or related field.
• Minimum of 7 years of substantial brand management, marketing, and digital experience; experience in F&B or FMCG industries is advantageous.
• Highly creative with meticulous attention to detail.
• Proven ability to engage effectively with both internal and external stakeholders.