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Brand Manager

BreadTalk Group Pte Ltd

Singapore ・ フルタイム

最初に応募しよう

経験
7歳以上
給料
求人情報
1
投稿済み
8時間前
作業モード
在任中
教育
Degree in Marketing or Mass Communication
再開する
応募必須

勤務地

仕事内容

Role Overview

The Brand Manager plays a crucial role in shaping and executing brand marketing strategies that span from development to implementation of projects and digital marketing efforts. This position requires close collaboration with teams across Operations, F&B, and Finance to align initiatives with the brand's core promise. The role also entails leading and managing both internal teams and external partnerships related to brand activities.

Key Responsibilities

  • Oversee comprehensive brand development including partnerships, collaborations, audience engagement, media relations, digital campaigns, sponsorships, and events.
  • Drive business growth by developing and executing marketing communications that support business strategies, market objectives, and organizational goals. Manage campaigns end-to-end, including launch, monitoring, reporting, and refinement for optimal results.
  • Collaborate with Operations to create brand positioning and marketing plans and prepare engaging content such as pitch decks and landlord presentations.
  • Lead a cross-functional brand team engaging with stakeholders including tenants, Operations, and F&B to implement projects, marketing campaigns, and sponsorship activities, with frequent updates via weekly meetings.
  • Ensure proactive project delivery with strong accountability and focus on daily outcomes.
  • Apply strategic and analytical methods to monitor and enhance return on investment (ROI), and manage marketing budgets to ensure cost efficiency.
  • This position suits an experienced, detail-oriented marketing communications professional with a background in FMCG or retail sectors.

Qualifications and Experience

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • Minimum of 7 years of substantial brand management, marketing, and digital experience; experience in F&B or FMCG industries is advantageous.
  • Highly creative with meticulous attention to detail.
  • Proven ability to engage effectively with both internal and external stakeholders.

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