- Experience
- 4–8 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 நாள் முன்
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
Role Summary
We are seeking a Growth Manager focused on Retention to enhance sustained user engagement, oversee membership renewals, and foster referral-based growth for Yoga Circle. This position centers on constructing scalable retention infrastructures aimed at bolstering user activity, embedding habitual engagement, and maximizing subscriber lifetime value.
Core Responsibilities
- Manage and expand the referral system to boost user acquisition via current members by designing attractive referral pathways, incentives, and engagement mechanisms.
- Enhance membership renewal strategies, tailor engagement and retention programs to increase subscriber consistency and reduce churn through targeted interventions and communication flows.
- Analyze cohort data to identify user behavior trends and retention rates, addressing barriers to engagement and improving habit formation and repeat participation.
- Develop, execute, and refine growth experiments such as A/B tests across referral, retention, and engagement funnels using data-driven insights to optimize user journeys and monetization.
- Collaborate extensively with Product, CRM, Growth, and Communication teams to elevate referral experiences, retention rates, and overall revenue performance.
Required Qualifications and Skills
- 4 to 8 years of professional experience in growth, retention, lifecycle marketing, CRM, or consumer internet sectors.
- Expertise in analytical assessment particularly focusing on retention and engagement metrics.
- Proficient with cohort analysis, lifecycle optimization, and interpreting user behavioral data.
- Demonstrable experience in running A/B tests and growth experiments.
- Strong familiarity with CRM platforms and retention frameworks.
- Excellent problem-solving ability, data interpretation, and cross-team collaboration skills.
About Yoga Circle by Cult
Yoga Circle is a digital wellness platform developed by Cult, committed to aiding users in cultivating sustainable wellness habits via expert sessions, guided journeys, and community engagement. It targets Indian users aged 35-65, offering live-streamed yoga classes in English and Hindi, mainly through YouTube and WhatsApp, focusing on Movement, Nutrition, Stress Management, and Sleep pillars.