Lead Generation Marketing Specialist

Overview

RobobAI seeks a proactive Lead Generation Marketing Specialist based in Sydney to contribute approximately 20 hours weekly on a casual contract basis. This role demands a self-driven professional capable of producing targeted marketing content and managing campaigns aimed at generating qualified leads through digital channels and HubSpot CRM.

Key Duties

• Produce and publish SEO-oriented blog content regularly
• Develop and execute email and LinkedIn marketing campaigns and newsletters
• Administer and update HubSpot CRM including list management, workflow creation, and lead tracking
• Support website content revisions including blogs, landing pages, and minor edits
• Enhance lead generation effectiveness across all marketing channels

Candidate Profile

• 3 to 5 years of experience in content marketing, digital marketing, or demand generation
• Excellent copywriting abilities focused on SEO and conversion optimization
• Practical expertise with HubSpot or similar CRM and marketing platforms
• Experience designing and managing email and LinkedIn campaigns
• Ability to efficiently prioritize and manage tasks within roughly 20 hours per week
• Highly motivated and capable of independent work with consistent output

Compensation and Work Conditions

• Hourly contractor rate of $60 AUD
• Flexible and hybrid working options based in Sydney
• Ownership accountability for marketing strategy execution and results
• Direct opportunity to influence lead generation and company growth

Additional Information

This is a casual role requiring approximately 20 hours per week, accommodating flexible scheduling. The position emphasizes independent work and rapid delivery of impactful marketing activities.