Digital Content Creator

About the Role

The Digital Content Creator is responsible for supporting content planning, production, and distribution across multiple digital platforms — including video, podcasts, and other multimedia. This position plays a vital role in extending the voice of counties nationwide and highlighting the priorities of NACo through engaging storytelling and technical expertise in multimedia content.

Key Responsibilities

• Produce high-quality video, podcast, and digital content consistently, including conceptualizing, scripting, filming, editing, animating, and distributing final materials.
• Conduct and direct on-camera interviews, voiceovers, and live recording sessions.
• Collaborate with various departments to enhance campaigns, programs, and events utilizing video and audio storytelling techniques.
• Develop storyboards, scripts, interview questions, and detailed production plans for multimedia projects.
• Edit and package content tailored to multiple channels, including social media-focused videos and motion graphics.
• Manage and maintain all production equipment such as video, audio, lighting for both onsite and in-studio usage.
• Recommend technological improvements to advance NACo’s production capabilities when necessary.
• Ensure brand consistency in tone, style, and quality across all multimedia products.
• Follow best practices for file management, metadata tagging, and archiving for digital assets.
• Support content capture at NACo’s conferences and events, handling interviews, live sessions, and highlight reels.
• Participate in pre-event planning and organize logistics such as equipment setup, lighting, and sound.
• Rapidly edit and publish video content post-events to increase audience engagement and maintain timeliness.
• Contribute to audience growth efforts by refining SEO, boosting engagement, and assisting social media teams by analyzing analytics to improve content strategy.
• Lead the creation of style guides for video and podcast packaging covering branding, aspect ratios, and best practice standards for different media formats.
• Work with digital and communications teams to cross-promote content on NACo’s website, email newsletters, and social media channels.

Qualifications

• Bachelor's degree in Film, Communications, Journalism, Digital Media, or a related discipline.
• Three to five years of professional experience in video, podcast, or multimedia production roles.
• Demonstrable portfolio showing work in video production, podcasting, and digital animation developed in in-house, agency, or media settings.
• Proficiency with video and audio production software including Adobe Premiere Pro, Audition, After Effects, Illustrator, and Photoshop.
• Strong understanding of digital storytelling principles, audience engagement strategies, and platform optimization across YouTube, Spotify, Apple Podcasts, LinkedIn, etc.
• Excellent storytelling ability, keen visual creativity, and strong attention to detail.
• Effective project management capabilities and ability to multitask efficiently.
• Strong communication skills, both written and verbal, including scriptwriting and interviewing expertise.
• Familiarity with local government or public policy topics is advantageous.
• Experience with professional photography is a plus.

Location and Travel

This is a remote or hybrid position but requires travel for NACo conferences, meetings, and partner events.

Compensation

The annual salary range is $70,000 to $85,000, dependent on experience.

Additional Benefits

• Chance to lead impactful efforts in public affairs at a national scale.
• Work with a committed team dedicated to excellence in county government services.
• Competitive salary coupled with a comprehensive benefits package including medical, dental, and vision insurance with significant employer premium contributions.
• Flexible spending accounts and an employee assistance program providing confidential 24/7 support.
• 401(k) plan with possible employer matching and automatic enrollment, along with a pension contribution amounting to 10% of salary.
• Life insurance plus fully paid short- and long-term disability coverage.
• Starting with at least 20 paid leave days per year, increasing with seniority, and eleven paid holidays annually.
• Commute-related pre-tax benefits and transportation subsidies.
• Tuition reimbursement aimed at continued education and career advancement.