Demand & Campaigns Lead, EMEA

About Notion

Notion is an AI-powered collaborative workspace designed to unify teams and agents by integrating knowledge, projects, meetings, and AI tools into a seamless platform. Renowned for facilitating faster, clearer, and less fragmented work processes, Notion serves millions of users ranging from individuals to large enterprises. The organization values craftsmanship, the creation of enduring solutions, and the human essence behind great work. Their mission extends beyond releasing new features to transforming how people collaborate in the AI era by automating mundane tasks and empowering customers to focus on meaningful work.

Role Overview

This role calls for an outstanding marketing leader to spearhead growth initiatives across EMEA. The position involves managing a multidisciplinary team responsible for digital marketing, demand generation, content strategy, and campaign execution. The aim is to helm a comprehensive system converting local narratives into tangible pipeline growth and revenue.

Key Responsibilities

• Lead, mentor, and grow a high-functioning marketing team specializing in digital, demand generation, content, and campaigns fostering a culture of quality, speed, and accountability.
• Craft and own the EMEA content and campaign narrative by developing messaging frameworks based on authentic customer challenges and use cases, producing modular, transferable content assets adaptable across channels and markets.
• Direct regional demand generation efforts across self-serve and sales-assist segments by implementing scalable, repeatable programs with clear positioning, modular materials, and measurement linked directly to revenue outcomes.
• Coordinate market launches and flagship campaigns by translating global narratives into localized messaging, toolkits, and channel strategies, ensuring alignment and deployment across EMEA.
• Collaborate with Country Marketing, Storytelling, Sales, and global Product Marketing teams to maintain consistent messaging, proof points, and discussions region-wide, providing foundational outputs for other teams.
• Implement AI-driven workflows to enhance research, content development, localization, and asset iteration processes efficiently while maintaining accuracy and customer relevance, serving as a model for the broader marketing organization.
• Analyze funnel metrics, engagement statistics, customer feedback, and business indicators to continuously refine messaging, content, and campaign strategies, reporting performance and advocating for necessary changes.

Required Skills and Experience

• Over 12 years of experience in B2B marketing, including substantial leadership in content development and demand generation within high-growth or enterprise SaaS sectors.
• Proven expertise in building and leading multi-disciplinary marketing teams, skilled in hiring for quality and leading amidst ambiguity.
• Exceptional command of narrative creation and content strategy, capable of constructing compelling messaging houses and scalable toolkits with innate customer empathy.
• Deep practical knowledge in managing and optimizing paid advertising, email campaigns, webinars, and outbound marketing, with solid understanding of funnel metrics and revenue attribution.
• Fluency in utilizing AI tools actively to expedite work processes and design AI-enhanced workflows for teams.
• Comprehensive knowledge of EMEA markets, adept at running multi-market programs with insight into localization, cultural nuances, and regional go-to-market variations.
• Strong cross-functional collaboration skills, able to coordinate effectively with global and regional stakeholders in Sales, Product Marketing, Communications, and Country teams, even without direct authority.

Preferred Qualifications

• Familiarity as a Notion user with an understanding of its business value.
• Business proficiency in French or German languages.
• Experience with freemium business models.

Company Commitment

Notion fosters an inclusive, equal opportunity workplace welcoming candidates from diverse backgrounds. The company pledges not to discriminate based on any protected characteristics and offers reasonable accommodations during the hiring process for individuals with disabilities or other needs.

Additional Information

The role is based in Dublin, Ireland, requires full-time onsite presence, and embraces progressive AI integration as a core component of the work culture.