- Experiência
- 2–4 anos
- Salário
- —
- Vagas
- 1
- Publicado
- há 2 semanas
- Modo de trabalho
- No escritório
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Descrição da vaga
About Joy Parenting Club
Joy Parenting Club is transforming how parents experience the early stages of family life. Our platform offers customized support through expert coaching, AI-driven personalization, and curated resources to help parents of newborns to toddlers nurture their confidence and joy in parenting.
Role Overview
We are looking for a creative Marketing Designer ready to lead how Joy's brand visually communicates across diverse channels—ranging from informal TikTok videos to refined paid advertising and print mailers. This role is ideal for a dynamic creator with several years of B2C marketing design experience, particularly in parenting or maternal-focused industries, who can effectively convert product launches, partnerships, or executive messages into engaging and high-performing content.
Responsibilities
- Create, film, edit, and deliver original photo and video content spanning in-app announcement features, influencer organic content, and partnership materials for live activations.
- Transform extended and raw video footage into concise, attention-grabbing clips tailored specifically for social platforms such as TikTok, Instagram, and Facebook, accounting for unique format and pacing.
- Design and produce paid social media and Google advertisement creatives, continuously optimizing based on performance analysis and experimenting with different hooks, formats, and scripts.
- Collaborate with growth marketing and social teams to execute campaign ideas, from launching new features to seasonal campaigns and partner activations.
- Interpret and express Joy’s brand identity and voice through visual and video content that resonates authentically with parents.
- Support offline marketing efforts including out-of-home advertising, print collateral, and physical product content from conceptual stages through final deliveries.
- Efficiently manage multiple concurrent content projects independently, maintaining high quality and brand uniformity.
- Monitor and adapt to trends, emerging formats, and best practices on social media platforms, proactively proposing innovative ideas.
Candidate Profile
- 2 to 4 years of professional experience as a designer/content creator on marketing teams within B2C app or product companies, preferably focused on parenting or maternal markets.
- Keen visual branding sense and voice consistency, with the aptitude to apply brand guidelines while injecting a unique creative perspective.
- Proficiency with video and graphics tools including CapCut, Adobe Premiere, and Photoshop, able to independently handle shooting, editing, and completing projects.
- A comprehensive portfolio or showreel demonstrating versatility across organic social media, paid advertising content, and multimedia production.
- Talent in producing naturalistic influencer or creator-style videos optimized for platforms like TikTok, Instagram, and Facebook instead of highly polished conventional content.
- Experience adapting content for varied purposes from digital app features to physical partnerships and print materials.
- Self-driven with the capacity to progress swiftly from concept development through production to publication without significant supervision.
- Bonus qualifications: experience designing paid social ads on Meta and Google advertising platforms, with knowledge of technical specifications and performance optimization strategies.
- Bonus: background supporting collaborations with partners, influencers, or brand endeavors.
Why Join Joy?
This opportunity offers you the creative leadership to shape a pioneering brand's presence in the parenting support landscape. You'll enjoy autonomy and the rapid turnaround from conception to published work within an agile, mission-focused startup, intersecting marketing, product innovation, and community engagement.