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About Joy Parenting Club

Joy Parenting Club is transforming how parents experience the early stages of family life. Our platform offers customized support through expert coaching, AI-driven personalization, and curated resources to help parents of newborns to toddlers nurture their confidence and joy in parenting.

Role Overview

We are looking for a creative Marketing Designer ready to lead how Joy's brand visually communicates across diverse channels—ranging from informal TikTok videos to refined paid advertising and print mailers. This role is ideal for a dynamic creator with several years of B2C marketing design experience, particularly in parenting or maternal-focused industries, who can effectively convert product launches, partnerships, or executive messages into engaging and high-performing content.

Responsibilities

Create, film, edit, and deliver original photo and video content spanning in-app announcement features, influencer organic content, and partnership materials for live activations.
Transform extended and raw video footage into concise, attention-grabbing clips tailored specifically for social platforms such as TikTok, Instagram, and Facebook, accounting for unique format and pacing.
Design and produce paid social media and Google advertisement creatives, continuously optimizing based on performance analysis and experimenting with different hooks, formats, and scripts.
Collaborate with growth marketing and social teams to execute campaign ideas, from launching new features to seasonal campaigns and partner activations.
Interpret and express Joy’s brand identity and voice through visual and video content that resonates authentically with parents.
Support offline marketing efforts including out-of-home advertising, print collateral, and physical product content from conceptual stages through final deliveries.
Efficiently manage multiple concurrent content projects independently, maintaining high quality and brand uniformity.
Monitor and adapt to trends, emerging formats, and best practices on social media platforms, proactively proposing innovative ideas.

Candidate Profile

2 to 4 years of professional experience as a designer/content creator on marketing teams within B2C app or product companies, preferably focused on parenting or maternal markets.
Keen visual branding sense and voice consistency, with the aptitude to apply brand guidelines while injecting a unique creative perspective.
Proficiency with video and graphics tools including CapCut, Adobe Premiere, and Photoshop, able to independently handle shooting, editing, and completing projects.
A comprehensive portfolio or showreel demonstrating versatility across organic social media, paid advertising content, and multimedia production.
Talent in producing naturalistic influencer or creator-style videos optimized for platforms like TikTok, Instagram, and Facebook instead of highly polished conventional content.
Experience adapting content for varied purposes from digital app features to physical partnerships and print materials.
Self-driven with the capacity to progress swiftly from concept development through production to publication without significant supervision.
Bonus qualifications: experience designing paid social ads on Meta and Google advertising platforms, with knowledge of technical specifications and performance optimization strategies.
Bonus: background supporting collaborations with partners, influencers, or brand endeavors.

Why Join Joy?

This opportunity offers you the creative leadership to shape a pioneering brand's presence in the parenting support landscape. You'll enjoy autonomy and the rapid turnaround from conception to published work within an agile, mission-focused startup, intersecting marketing, product innovation, and community engagement.

Marketing Designer