B2C Growth Product Manager

Overview

Our partner company based in Germany seeks a B2C Growth Product Manager to spearhead growth initiatives for a consumer-focused digital marketplace. This role requires leading strategies across user acquisition, activation, and monetization by leveraging data-driven technologies and working closely with product, analytics, marketing, and engineering teams. Ideal candidates thrive in independent settings, enjoy tackling complex challenges, and are passionate about building scalable consumer products.

Key Responsibilities

• Develop and implement the growth product strategy targeting acquisition, activation, engagement, and monetization metrics.
• Design, conduct, and analyze A/B experiments to validate assumptions and enhance key growth indicators.
• Perform funnel and user behavior analyses, market research, and performance assessments to discover growth opportunities.
• Collaborate with data teams to build measurement frameworks, define success metrics, and utilize insights for product decisions.
• Lead user research efforts including surveys, interviews, usability studies, and customer journey evaluations to gain deep user understanding.
• Convert qualitative and quantitative research findings into actionable product improvements.
• Work alongside engineering throughout the product lifecycle from discovery through launch.
• Assess product opportunities considering technical feasibility, commercial impact, profitability, demand, and risks.
• Ensure alignment and clear communication among product, business, marketing, development, and data stakeholders.
• Promote a culture of experimentation, best practices, and data-focused decision-making within product teams.

Candidate Requirements

• Minimum 3 years of dedicated Growth Product Management experience, or 5 years managing B2C products, or 7 years in overall Product Management roles.
• Proven history of achieving measurable growth via product initiatives and data-driven experiments.
• Expertise designing, executing, and interpreting A/B testing independently with actionable recommendations.
• Hands-on experience with diverse user research methods including interviews, surveys, usability testing, and journey mapping.
• Competence in exploratory data analysis, mining, and basic statistics coupled with the ability to formulate analytics questions.
• Strong familiarity with marketplace products, digital platforms, or consumer technology sectors preferred.
• Sufficient technical knowledge to effectively collaborate with engineers and data teams.
• Outstanding communication, storytelling, and stakeholder management skills to convey complex concepts clearly to varied audiences.
• Proficient English communication abilities at C1 level or higher.
• Self-motivated and independent, capable of managing ambiguous situations and leading impactful projects.

Benefits

• Remote-friendly working arrangement with flexible locations across Europe.
• Leadership of growth strategy in a significant consumer-oriented digital marketplace.
• Direct influence on product direction driven by experimentation and user insights.
• Collaborative work environment engaging with product, engineering, marketing, and analytics teams.
• Chance to solve complex user problems through advanced technology and optimization techniques.
• Supportive culture prioritizing innovation, measurable outcomes, and continual learning.
• Experience with large-scale digital marketplace operations centered on performance-driven development.

Additional Information

This role is advertised on behalf of a partner company that manages applications and hiring processes independently. Applications are processed through an AI-supported system for fair, prompt evaluation based on core criteria. Final hiring decisions are made by the partner company. Applicants’ personal data are handled under GDPR compliance, including rights to access and correction. AI tools assist in candidate screening but do not replace human decision-making.