Senior Digital Marketing Coordinator

Overview

This opportunity is offered by a partner company seeking a Senior Digital Marketing Coordinator based in Canada for a fully remote position. The role integrates creativity, data analytics, and innovation to drive impactful marketing initiatives that boost online presence, generate leads, and enhance customer interaction.

Key Responsibilities

• Design, implement, oversee, and refine digital marketing campaigns across various channels aligning with business growth goals.
• Oversee paid advertising efforts on platforms such as Meta Ads and Google Ads, ensuring maximal effectiveness and ROI.
• Utilize tools like Google Analytics 4 and Google Tag Manager to assess campaign results and derive actionable insights.
• Enhance website performance by applying SEO best practices, improving user experience, and optimizing conversion rates.
• Manage and continuously update website content through WordPress, guaranteeing accuracy and seamless functionality.
• Schedule and coordinate social media content publishing and assist in its distribution across platforms.
• Develop and optimize CRM and marketing automation workflows to nurture leads and boost customer engagement.
• Prepare detailed performance reports, propose strategic recommendations, and work collaboratively with designers, suppliers, and internal teams to ensure successful project outcomes.
• Engage in initiatives aimed at continuously improving marketing strategies and optimizing the customer journey.

Qualifications and Experience

• Minimum of 2 to 5 years’ experience in digital marketing or related campaign management roles.
• Documented success managing paid media campaigns on Meta Ads and Google Ads platforms.
• Strong command of GA4, Google Tag Manager, WordPress, and CRM software.
• Comprehensive understanding of SEO, website enhancements, digital analytics, and conversion rate improvement strategies.
• Proven ability to juggle multiple marketing projects while maintaining stakeholder satisfaction and meeting deadlines.
• Outstanding analytical and problem-solving capabilities with strong skills in data reporting and interpretation.
• Excellent organizational skills, communication, and project management with meticulous attention to detail.
• Effective working style both independently and as part of remote, cross-functional teams.
• Experience with marketing automation software is advantageous.
• Background in education, training sectors, regulated industries, or managing distributed marketing teams is preferred.

Benefits and Perks

• Full-time permanent remote work setup.
• Provision of necessary equipment for efficient home office operation.
• Secondary Wi-Fi modem to guarantee stable internet connection.
• 21 days of annual leave starting from day one of employment.
• Option to fully cash out or convert any unused annual leave days.
• Health insurance coverage beginning immediately with HMO benefits.
• An additional 13th-month salary.
• Monthly gift vouchers along with recognition for personal milestones such as birthdays and work anniversaries.
• Regular employee engagement activities including virtual gatherings and team celebrations.
• Supportive environment promoting continual learning, professional growth, and career progression.

Additional Information

This role’s recruitment is supported by an AI-enhanced screening system ensuring fair and prompt evaluation of applications against essential criteria. Final hiring decisions and subsequent processes such as interviews and assessments are managed directly by the hiring entity.

Applicants’ personal data will be processed in compliance with applicable data protection laws to evaluate eligibility and facilitate communication with the employer. AI tools may be employed during the review process but do not replace human decision-making.