E-Commerce & Marketing Specialist

About the Role

At MySpirulina, our goal is to introduce fresh, nutrient-rich Spirulina—one of the world's most nourishing foods—to millions of households. We are not just another supplement brand; we are building a movement and currently transitioning from a strong brand to a market leader. To support this growth, we are looking for a structured, data-driven partner to complement our creative founder.

Key Responsibilities

• Optimize our Shopify store to drive growth through enhanced conversion rates and improved customer experience.
• Transform email campaigns into revenue streams by managing newsletters and automation flows in Klaviyo, including welcome series, cart recovery, and reactivation sequences.
• Elevate our website's impact with clear, compelling copy and highly effective landing pages.
• Use data analytics to inform decisions on revenue, bestsellers, conversion rates, and returns.
• Bring order to our growth by implementing processes, maintaining structure, and documenting workflows precisely.

Qualifications

• Proven experience in e-commerce or online marketing.
• Highly organized, independent, and driven by metrics.
• Preferably familiar with Shopify, Klaviyo, and analytics tools.
• Excellent written and spoken German.
• Passion for building something meaningful, beyond just managing tasks.

Perks and Benefits

• Flexible 20 to 30 hours per week, with options to work from Kiel, Berlin, or remotely.
• Immediate responsibility and scope for influence from day one.
• Short communication paths, quick decision-making, and a team committed with heart and ambition.
• Opportunity to transform a strong brand into an unmistakable market leader.
• Work with a product that contributes to a healthier world.

About MySpirulina

MySpirulina delivers fresh, living Spirulina directly to customers' homes. Operating from Kiel, we are building a growing health brand driven by sustainability, approachability, and passion.