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About the Role

MARS Cosmetics, a renowned global beauty brand headquartered in New Delhi, is seeking an experienced Brand Manager with 4-5 years of relevant experience. The company emphasizes innovation, diversity, and empowerment by providing top-quality beauty products designed to meet the evolving demands of consumers worldwide.

Key Responsibilities

Serve as the primary liaison (SPOC) for the assigned brand, coordinating with all internal and external stakeholders.
Maintain consistent brand messaging, positioning, and consumer experience across all touchpoints including product launches and communications.
Manage and drive the brand calendar to ensure the punctual implementation of initiatives.
Collaborate closely with New Product Development (NPD) to facilitate smooth product creation and launch processes.
Coordinate with multiple departments such as Marketing, Creative, Design, Sales, E-commerce, Supply Chain, Finance, and external partners to keep projects aligned and on schedule.
Set clear timelines, define deliverables, identify dependencies, and prepare for launch readiness.
Proactively identify issues in execution and lead efforts to resolve them effectively.
Plan and manage the comprehensive go-to-market strategy, ensuring all creative content, product details, pricing, merchandising, and communications are prepared before launch.
Support integrated marketing efforts across digital channels, influencer collaborations, public relations, retail, and e-commerce.
Create and maintain detailed annual and monthly brand calendars to track and oversee campaign executions.
Ensure consistency and quality in brand initiatives, delivered punctually and with precision.
Stay updated on beauty industry trends, competitor activities, category innovations, and consumer behaviors to derive actionable insights supporting product and marketing decisions.
Monitor brand performance metrics such as sales, campaign outcomes, inventory status, and product results; prepare regular business reviews to spotlight growth opportunities and optimize performance.

Candidate Profile

4 to 5 years of professional experience in Brand Management, Product Marketing, Category Management, or related marketing functions within beauty, FMCG, personal care, fashion, or consumer goods sectors.
Proven ability to efficiently work across diverse cross-functional teams.
Excellent project and stakeholder management capabilities.
Capacity to handle multiple projects simultaneously without compromising attention to detail.
Strong analytical proficiency to extrapolate meaningful insights from data.
Outstanding communication, presentation, and organizational skills.
Self-driven with a high ownership mentality and strong execution focus.
Adaptability to fast-paced, entrepreneurial business environments.

Preferred Qualifications

An MBA in Marketing or an equivalent qualification.
Experience within beauty, cosmetics, personal care, or consumer product brands is advantageous.
Background in launching new products and managing integrated marketing campaigns.

Success Factors

Becoming the definitive point of contact for brand-related activities.
Facilitating seamless cooperation among cross-functional teams.
Ensuring timely delivery of product launches and marketing campaigns.
Implementing structured, accountable, and agile execution processes.
Driving continual improvements based on consumer insights and business data analytics.

Brand Manager

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