Sr. Manager - Cricket Partnerships

Role overview

JSW Sports is hiring a seasoned senior specialist to lead commercial partnership growth across its cricket properties. The position focuses on sourcing sponsorships, deepening relationships with brands and agencies, and expanding revenue through well-structured strategic alliances.

Revenue generation

• Deliver the yearly sponsorship and partnership revenue goals for the cricket portfolio.
• Source and convert fresh sponsorship leads from brands and agencies.
• Own the full selling process, including outreach, pitch/proposal creation, negotiations, and final deal closure.
• Keep the sales funnel active and share timely revenue projections.

Partnership development

• Develop trusted relationships with senior stakeholders at brands and media agencies.
• Create customized partnership pitches that reflect client goals and business priorities.
• Collaborate with internal teams to design attractive sponsorship offerings.
• Maintain strong partner satisfaction to support renewals and long-term engagement.

Market intelligence

• Track shifts in the cricket sponsorship market, including IPL, WPL, domestic cricket, and other leagues.
• Keep a close watch on market trends, new sponsorship openings, and competitor actions.
• Spot category-wise opportunities and suggest approaches to improve commercial outcomes.

Account management

• Oversee important partner accounts and ensure partnership deliverables are executed smoothly.
• Measure partnership performance and communicate the value generated for clients.
• Look for opportunities to grow current accounts through additional services and expanded scope.

Preferred qualifications

The ideal candidate should hold a bachelor’s degree in Business, Marketing, Sports Management, or a closely related discipline. Experience in sponsorship sales, partnerships, or sports marketing is strongly preferred, especially within cricket.

The role calls for a solid network of contacts across brands, agencies, and the wider sports marketing ecosystem, along with strong negotiation, presentation, and relationship-building capabilities. A successful track record of meeting revenue goals and closing high-value commercial deals is essential, as is a strong grasp of the Indian cricket landscape and sponsorship market.