Media Buyer

Role overview

We are looking for a proactive, metrics-focused Media Buyer to join a marketing team serving a real estate business in Jeddah. The role centers on planning, running, and improving paid media campaigns across multiple digital channels to attract strong-quality leads, improve return on investment, and help drive sales and business expansion.

Core responsibilities

• Build, launch, and refine paid campaigns on Meta, Google, TikTok, Snapchat, and other digital ad platforms.
• Oversee advertising spend and distribute budgets in a cost-efficient way.
• Track campaign results and keep improving performance indicators such as CPL, CPC, CTR, conversion rate, and ROAS.
• Carry out audience research, segmentation, and A/B testing to strengthen campaign outcomes.
• Work closely with marketing, sales, and creative teams to shape campaign strategy and supporting creatives.
• Set up and monitor conversion tracking through Google Tag Manager, Google Analytics 4, and Meta Pixel.
• Review performance data and produce clear reports with practical insights and recommendations.
• Stay current on digital advertising trends, platform changes, and industry best practices.
• Contribute to lead generation efforts and support the achievement of sales goals.
• Make sure campaigns follow platform rules and brand standards.

Qualifications and experience

• A bachelor’s degree in Marketing, Business Administration, Digital Media, or a similar discipline is required.
• At least 2 years of experience working as a Media Buyer or Performance Marketing Specialist is required.
• Background in the real estate sector is strongly preferred.
• Practical experience with Meta Ads Manager and Google Ads is essential.
• Working knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking is needed.
• Strong ability to analyze data, interpret results, and improve campaign performance.
• Good communication, planning, and problem-solving skills are important.
• Ability to handle several campaigns at once and deliver work on deadline in a fast-moving environment.
• Google Ads and Meta certifications will be considered an added advantage.

Additional information

This position is with a confidential employer in Jeddah, Makkah, Saudi Arabia. The role is full-time and based on site.