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Role overview

Forbidden Foods, the company behind BRB Popped Chips, is hiring a Marketing & Brand Manager for its Gurugram office. This is a full-time, on-site role reporting to the co-founder and leading a team of 2–3 people. The ideal candidate will bring 4–7 years of experience in brand or marketing roles and help shape the growth of a better-for-you snacking brand built for urban, health-conscious Gen-Z consumers in India.

About the brand

BRB is positioned as a mass-premium snack brand with a growing presence across q-commerce, Amazon, modern trade, vending channels, corporates, and HORECA. Its core product line, Popped Chips, is made without frying or baking. The brand portfolio is also expanding through two additional sub-brands.

BRB universe:

Parent brand: BRB Popped Chips, including Potato, Rice, and Corn variants
Sub-brand: BRB Shortcuts, offering Peanut Butter Wafers
Sub-brand: BRB NoNo's, offering Baked Toasties

Key responsibilities

You will own multiple marketing functions spanning digital, offline, and lifecycle communication, while coordinating closely with internal and external teams.

Run the full social and creator ecosystem across Instagram and YouTube, including calendar planning, coordination with agencies, influencer partnerships, and brand collaborations.
Oversee paid content boosting to expand reach and build awareness.
Plan and execute offline activations and sampling programs at music festivals, college campuses, and corporate locations, with strong focus on brand visibility and content capture.
Lead the execution of the upcoming BRB food truck initiative as a major marketing rollout.
Own content strategy and production for broader brand marketing needs.
Build and deliver campaign plans around key occasions such as IPL and seasonal moments.
Drive marketing for new product launches, including branding, content rollouts, and go-to-market communication.
Manage CRM communications for the existing consumer database, including email content, scheduling, segmentation, and performance review.
Guide a team of 2–3 marketing executives and manage relationships with creative agencies, content vendors, influencer managers, and event partners.
Work cross-functionally with sales, product, and operations teams to ensure smooth execution.

Requirements

The role calls for a marketer with a strong mix of creativity, execution, and brand-building experience.

4–7 years of experience in marketing or brand roles, preferably within FMCG, food & beverage, or D2C/consumer brands.
A strong history of managing social-led brand campaigns from planning through execution.
Experience leading agencies, freelancers, or a small in-house team.
Practical exposure to offline activations or field marketing events.
Strong creative judgment with the ability to brief, review, and refine content effectively.
Comfort working with Instagram, YouTube, and content boosting tools/mechanics.
Basic knowledge of email marketing platforms and workflows.
Ability to juggle budgets, timelines, and several projects at once.
Strong alignment with Gen-Z culture, including social trends, music, food, and internet humor.
Adaptability in a fast-paced startup environment where priorities may shift quickly.
Ownership-driven approach with the ability to think, plan, execute, and communicate independently.
Collaborative, low-ego working style with a builder mindset.

Nice-to-have / not essential

The following are not mandatory for this role:

Performance marketing or paid acquisition expertise.
Experience handling q-commerce or Amazon advertising.
Background in technical or D2C growth marketing.

Traits valued

Creative thinking
Strong bias for action
Clear communication
High level of organization
Growth mindset
Problem-solving ability
Comfort with Gen-Z culture

Marketing & Brand Manager

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