Marketing & Brand Manager

Role overview

Forbidden Foods, the company behind BRB Popped Chips, is hiring a Marketing & Brand Manager for its Gurugram office. This is a full-time, on-site role reporting to the co-founder and leading a team of 2–3 people. The ideal candidate will bring 4–7 years of experience in brand or marketing roles and help shape the growth of a better-for-you snacking brand built for urban, health-conscious Gen-Z consumers in India.

About the brand

BRB is positioned as a mass-premium snack brand with a growing presence across q-commerce, Amazon, modern trade, vending channels, corporates, and HORECA. Its core product line, Popped Chips, is made without frying or baking. The brand portfolio is also expanding through two additional sub-brands.

BRB universe:

• Parent brand: BRB Popped Chips, including Potato, Rice, and Corn variants
• Sub-brand: BRB Shortcuts, offering Peanut Butter Wafers
• Sub-brand: BRB NoNo's, offering Baked Toasties

Key responsibilities

You will own multiple marketing functions spanning digital, offline, and lifecycle communication, while coordinating closely with internal and external teams.

• Run the full social and creator ecosystem across Instagram and YouTube, including calendar planning, coordination with agencies, influencer partnerships, and brand collaborations.
• Oversee paid content boosting to expand reach and build awareness.
• Plan and execute offline activations and sampling programs at music festivals, college campuses, and corporate locations, with strong focus on brand visibility and content capture.
• Lead the execution of the upcoming BRB food truck initiative as a major marketing rollout.
• Own content strategy and production for broader brand marketing needs.
• Build and deliver campaign plans around key occasions such as IPL and seasonal moments.
• Drive marketing for new product launches, including branding, content rollouts, and go-to-market communication.
• Manage CRM communications for the existing consumer database, including email content, scheduling, segmentation, and performance review.
• Guide a team of 2–3 marketing executives and manage relationships with creative agencies, content vendors, influencer managers, and event partners.
• Work cross-functionally with sales, product, and operations teams to ensure smooth execution.

Requirements

The role calls for a marketer with a strong mix of creativity, execution, and brand-building experience.

• 4–7 years of experience in marketing or brand roles, preferably within FMCG, food & beverage, or D2C/consumer brands.
• A strong history of managing social-led brand campaigns from planning through execution.
• Experience leading agencies, freelancers, or a small in-house team.
• Practical exposure to offline activations or field marketing events.
• Strong creative judgment with the ability to brief, review, and refine content effectively.
• Comfort working with Instagram, YouTube, and content boosting tools/mechanics.
• Basic knowledge of email marketing platforms and workflows.
• Ability to juggle budgets, timelines, and several projects at once.
• Strong alignment with Gen-Z culture, including social trends, music, food, and internet humor.
• Adaptability in a fast-paced startup environment where priorities may shift quickly.
• Ownership-driven approach with the ability to think, plan, execute, and communicate independently.
• Collaborative, low-ego working style with a builder mindset.

Nice-to-have / not essential

The following are not mandatory for this role:

• Performance marketing or paid acquisition expertise.
• Experience handling q-commerce or Amazon advertising.
• Background in technical or D2C growth marketing.

Traits valued

• Creative thinking
• Strong bias for action
• Clear communication
• High level of organization
• Growth mindset
• Problem-solving ability
• Comfort with Gen-Z culture