Manager, Social & Influencer Strategy

About the Role

Ruder Finn is looking for a Manager to join our expanding Digital team focused on Social and Influencer Strategy. This role demands a strong passion for digital marketing combined with hands-on experience managing influencer initiatives, creator collaborations, social content production, campaign rollouts, and performance analytics. The ideal candidate is highly organized, inquisitive, detail-driven, and enthusiastic about driving influencer-centered campaigns on various social media platforms.

Key Responsibilities

• Assist in executing influencer marketing campaigns including research, outreach, vetting, managing content reviews, and maintaining tracking tools.
• Handle the day-to-day operations of influencer content management involving creators, experts, and brand partners while ensuring timelines, deliverables, and assets are organized.
• Identify suitable influencer partners who align with campaign goals, audience preferences, brand ethos, and platform guidelines.
• Collaborate with influencers, internal teams, studios, and external vendors to guarantee smooth workflow concerning timelines and content requirements.
• Review influencer content to ensure it meets accuracy standards, brand consistency, appropriate disclosures, and platform-specific best practices.
• Prepare finalized content for release by ensuring inclusion of overlays, disclaimers, brand, and legal requirements while preserving authenticity.
• Support content submission and review cycles by tracking asset statuses, gathering feedback, managing revisions, and securing approvals.
• Participate in stakeholder review meetings, synthesize feedback, and assist in implementing required changes across content and assets.
• Contribute to the setup and optimization of paid social campaigns including A/B testing, audience segmentation, and performance reporting. Meta platform experience is preferred.
• Collect and organize campaign performance data, using platform analytics and tools such as Google Analytics/GA4 for client reporting purposes.
• Monitor social media channels, support community management by responding to routine queries and flagging critical issues.
• Engage in internal and client meetings to develop strategy, brainstorm creative ideas, recommend influencers, and activate campaigns.
• Stay updated with creator trends, platform changes, influencer marketing best practices, and new social tools to inform campaign innovation and performance improvements.

Qualifications

• Bachelor’s degree preferred in marketing, communications, media studies, advertising, or related areas.
• Minimum of 2 years experience in influencer marketing, social media, digital marketing, or integrated communications.
• Practical experience supporting influencer campaigns, managing creator partnerships, coordinating content, or executing social media campaigns.
• Proficient in researching, vetting, and coordinating influencers on platforms like Instagram, TikTok, YouTube, LinkedIn, or equivalents.
• Knowledge of influencer marketing tools (e.g., Tagger) is beneficial.
• Experience overseeing content review processes, approval workflows, stakeholder feedback integration, and asset tracking.
• Familiarity with Meta Business Manager and Ads Manager preferred; experience with other advertising platforms is a plus.
• Understanding of social media analytics, reporting, and campaign performance metrics.
• Competent in Microsoft Office applications including PowerPoint, Word, Excel, and Outlook.
• Awareness of compliant, accurate, and brand-safe content creation; experience in regulated industries is advantageous.
• Excellent organizational abilities, sharp attention to detail, and capacity to manage multiple projects simultaneously.
• Proactive problem-solving mindset, eagerness to learn, strong communication, and teamwork skills.
• Deep interest in digital trends, social media platforms, creator marketing, and emerging technologies.

Benefits and Additional Information

• Competitive base salary with potential bonus opportunities.
• Enrollment options for health, dental, vision insurance, company-paid life insurance, flexible spending account, and 401(k) plan with matching contributions.
• Monthly allowance for mobile phone and office equipment expenses.
• Generous paid time off including maternity and paternity leave.
• Access to professional development and learning programs.
• Flexible working arrangements and both on-site and off-site social events.

Salary Details

The current anticipated salary range for this position is $67,000 to $83,000 annually. Compensation for the selected candidate will be based on factors such as education, experience, location, skills, certifications, and other qualifications.

Equal Opportunity Statement

Ruder Finn is committed to providing equal employment opportunities regardless of race, color, religion, gender, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity or expression, genetic information, veteran status, or any other legally protected characteristic. We foster diversity and inclusion as essential components of our success, actively recruiting and retaining a diverse team.