Event Sales Manager

About TRIFECTA

TRIFECTA by The Ride Side represents Asia's pioneering integrated hub for surf, snow, and skate activities, centrally located in Singapore. This venue uniquely merges mountain and ocean elements in a tropical setting, cultivating a lively community centered on sporty and active lifestyles. Operating three interrelated business segments—Surf, Snow, and Lifestyle—TRIFECTA energizes a youthful culture through collaboration among action sports enthusiasts, event participants, and hospitality guests.

Role Overview

The Event Sales Manager role is a permanent position based primarily in Singapore with hybrid flexibility allowing some work-from-home days. The manager's core responsibility is generating and managing sales tied to private and group event bookings, such as corporate team-building sessions, social parties, and special brand activations hosted at the TRIFECTA venue.

Key Responsibilities

• Drive outbound corporate sales efforts covering team-building, dinners, MICE agencies, brand promotions, and venue buyouts.
• Manage the sales process end-to-end: lead identification, proposal drafting, site tours, negotiation, and closing.
• Maintain rigorous CRM discipline with pipeline management, revenue forecasting, and conversion tracking reported monthly to general management.
• Leverage on-site visits and trial experiences to secure client commitments.
• Handle consumer events by structuring packages, setting prices alongside GM approval, and converting inbound bookings quickly.
• Ensure flawless event execution via coordination with programming teams, community leaders, and event crews.
• Develop tailored staffing plans for event days in collaboration with senior management.
• Focus on client satisfaction and foster repeat or annual bookings post-event.
• Expand recurring rental income streams by increasing partner engagements and scouting new rental opportunities for underused spaces.
• Support commercial activities related to brand partnerships under GM Lifestyle oversight.

Candidate Profile and Qualifications

• Proven expertise in event planning and management of private and group functions.
• Demonstrated success in B2B and B2C sales within events, hospitality, or lifestyle domains, including lead generation and closing.
• Strong communication skills for clear presentations, client liaison, and intra-team cooperation.
• Self-driven with excellent time management skills suited to hybrid working styles.
• Experience with venue-based events or sports/lifestyle brands is advantageous.
• Flexible to work occasional evenings and weekends aligned with event schedules.
• Familiarity with CRM systems and productivity software such as MS Office or Google Workspace.
• Academic background in Business, Hospitality, Events Management, or related disciplines preferred.