ജോലി വിവരണം

Overview

Koala Eco seeks a strategic and meticulous E-commerce & Digital Marketer to spearhead online growth and enhance the brand's digital footprint. This role involves overseeing daily e-commerce site management and implementing digital marketing tactics that boost traffic, conversions, customer loyalty, and revenue. The ideal candidate combines strong analytical skills with creativity and a passion for wellness-focused, mission-driven brands.

Key Responsibilities

Manage and optimize the e-commerce platform including product displays, promotions, content updates, subscription services, and overall site experience.
Support Koala Eco's goal to lead in AI-driven shopping and product discovery innovations.
Implement digital marketing campaigns across email, SMS, paid advertising, and other vital channels.
Lead product launches, seasonal marketing campaigns, promotions, and ongoing merchandising projects.
Develop and manage customer lifecycle initiatives, including automated flows, customer segmentation strategies, A/B testing, and retention/LTV enhancement efforts.
Collaborate closely with creative, social, influencer, and branding teams to deliver a seamless digital experience.
Track e-commerce performance, maintain reporting dashboards, analyze key performance indicators, and propose actionable improvements to increase conversion rates and revenue.
Stay up-to-date with the latest trends, tools, and best practices in e-commerce and digital marketing.

Qualifications

Minimum of 3 to 5 years of experience in e-commerce or digital marketing, preferably within consumer goods sectors such as beauty, wellness, or CPG.
Strong analytical ability coupled with project management aptitude and a customer-focused approach.
Experience working with Shopify and other digital marketing platforms is highly desirable.

Additional Preferred Expertise

Proficiency with Shopify Plus.
Familiarity with subscription-based platforms.
Experience with referral and loyalty systems.
Knowledge of Klaviyo email marketing software.
Understanding of Google Analytics 4 (GA4) for data analysis.
Use of Triple Whale for marketing insights.
Skills in Conversion Rate Optimization techniques.

Application Instructions

Interested candidates should send their resume and cover letter via email to [email protected] using the subject line "E-commerce & Digital Marketer Application."

E-commerce & Digital Marketer