E-commerce & Digital Marketer

Overview

Koala Eco seeks a strategic and meticulous E-commerce & Digital Marketer to spearhead online growth and enhance the brand's digital footprint. This role involves overseeing daily e-commerce site management and implementing digital marketing tactics that boost traffic, conversions, customer loyalty, and revenue. The ideal candidate combines strong analytical skills with creativity and a passion for wellness-focused, mission-driven brands.

Key Responsibilities

• Manage and optimize the e-commerce platform including product displays, promotions, content updates, subscription services, and overall site experience.
• Support Koala Eco's goal to lead in AI-driven shopping and product discovery innovations.
• Implement digital marketing campaigns across email, SMS, paid advertising, and other vital channels.
• Lead product launches, seasonal marketing campaigns, promotions, and ongoing merchandising projects.
• Develop and manage customer lifecycle initiatives, including automated flows, customer segmentation strategies, A/B testing, and retention/LTV enhancement efforts.
• Collaborate closely with creative, social, influencer, and branding teams to deliver a seamless digital experience.
• Track e-commerce performance, maintain reporting dashboards, analyze key performance indicators, and propose actionable improvements to increase conversion rates and revenue.
• Stay up-to-date with the latest trends, tools, and best practices in e-commerce and digital marketing.

Qualifications

• Minimum of 3 to 5 years of experience in e-commerce or digital marketing, preferably within consumer goods sectors such as beauty, wellness, or CPG.
• Strong analytical ability coupled with project management aptitude and a customer-focused approach.
• Experience working with Shopify and other digital marketing platforms is highly desirable.

Additional Preferred Expertise

• Proficiency with Shopify Plus.
• Familiarity with subscription-based platforms.
• Experience with referral and loyalty systems.
• Knowledge of Klaviyo email marketing software.
• Understanding of Google Analytics 4 (GA4) for data analysis.
• Use of Triple Whale for marketing insights.
• Skills in Conversion Rate Optimization techniques.

Application Instructions

Interested candidates should send their resume and cover letter via email to [email protected] using the subject line "E-commerce & Digital Marketer Application."