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Digital Marketing Manager (Lead Generation)
Jaipur, Rajasthan, India · മുഴുവൻ സമയവും
അപേക്ഷിക്കുന്ന ആദ്യയാളാകൂ
- അനുഭവം
- 3–7 yrs
- ശമ്പളം
- INR 15,000 – INR 35,000 / month
- ഓപ്പണിംഗുകൾ
- 1
- പോസ്റ്റ് ചെയ്തു
- 2 ദിവസം മുമ്പ്
- പ്രവർത്തന രീതി
- ഓഫീസിൽ
- വിദ്യാഭ്യാസം
- MBA (Marketing) / BBA / Bachelor in Marketing or related field
- പുനരാരംഭിക്കുക
- അപേക്ഷിക്കാൻ നിർബന്ധം
നിങ്ങൾ എവിടെ ജോലി ചെയ്യും
ജോലി വിവരണം
About the Role
Perfect Cabin Pvt. Ltd. is seeking a skilled Digital Marketing Manager to lead initiatives that drive high-quality B2B lead generation via digital platforms. This opportunity is based in Hyderabad, Gurgaon, or Pune with a preference for on-site work.
Responsibilities
- Drive qualified leads for products including Portable Cabins, Prefab Buildings, PEB Structures, Security Cabins, Site Offices, and Modular Buildings.
- Meet monthly lead generation and cost per lead (CPL) objectives.
- Boost lead quality and enhance conversion rates.
- Plan and oversee performance marketing campaigns on Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Continuously monitor and optimize advertising campaigns to maximize return on investment (ROI).
- Enhance SEO rankings through targeted keyword strategies and optimize website landing pages to increase conversions.
- Collaborate with developers for website improvements to increase traffic and inquiries.
- Manage social media channels including LinkedIn, Facebook, Instagram, and YouTube by regularly publishing engaging content to raise brand awareness and encourage inquiries.
- Develop content strategies including blogs, case studies, product pages, videos, and marketing materials, coordinating with designers and video editors.
- Execute email and WhatsApp marketing campaigns to engage customers and nurture leads.
- Track campaign results using tools such as Google Analytics, Google Tag Manager, and CRM platforms, and provide detailed weekly and monthly reports.
- Coordinate lead management in CRM and collaborate closely with sales teams to ensure effective follow-up and conversion.
Requirements
- 3 to 7 years of experience in digital and performance marketing.
- Expertise in Google Ads including Search, Display, and Performance Max.
- Proficient in Meta Ads Manager and LinkedIn advertising for B2B lead generation.
- Strong SEO knowledge, both on-page and off-page.
- Experience with Google Analytics 4, Google Tag Manager, and Google Search Console.
- Basic WordPress skills and CRM management capabilities.
- Ability to optimize lead funnels and a basic understanding of creative tools such as Canva.
- Excellent communication, analytical, and data interpretation abilities.
- Educational background including MBA in Marketing, BBA, Bachelor’s degree in Marketing, Digital Marketing, IT, or a related discipline. Certifications in Google Ads, Meta Blueprint, or digital marketing are advantageous.
Key Performance Indicators
- Monthly volume of qualified leads generated.
- Cost per lead (CPL) metrics.
- Return on ad spend (ROAS).
- Growth in website traffic and organic keyword rankings.
- Landing page conversion rates.
- Sales conversion rates originating from marketing leads.
- Revenue produced from marketing campaigns.
- Lead response time and lead quality assessments.
What We Offer
- Salary competitive with market standards plus performance-based incentives.
- Opportunities for career advancement in a dynamic and engaging work environment.
- Chance to manage significant digital marketing budgets and impact business growth.