Digital Marketing Manager (Lead Generation)

About the Role

Perfect Cabin Pvt. Ltd. is seeking a skilled Digital Marketing Manager to lead initiatives that drive high-quality B2B lead generation via digital platforms. This opportunity is based in Hyderabad, Gurgaon, or Pune with a preference for on-site work.

Responsibilities

• Drive qualified leads for products including Portable Cabins, Prefab Buildings, PEB Structures, Security Cabins, Site Offices, and Modular Buildings.
• Meet monthly lead generation and cost per lead (CPL) objectives.
• Boost lead quality and enhance conversion rates.
• Plan and oversee performance marketing campaigns on Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Continuously monitor and optimize advertising campaigns to maximize return on investment (ROI).
• Enhance SEO rankings through targeted keyword strategies and optimize website landing pages to increase conversions.
• Collaborate with developers for website improvements to increase traffic and inquiries.
• Manage social media channels including LinkedIn, Facebook, Instagram, and YouTube by regularly publishing engaging content to raise brand awareness and encourage inquiries.
• Develop content strategies including blogs, case studies, product pages, videos, and marketing materials, coordinating with designers and video editors.
• Execute email and WhatsApp marketing campaigns to engage customers and nurture leads.
• Track campaign results using tools such as Google Analytics, Google Tag Manager, and CRM platforms, and provide detailed weekly and monthly reports.
• Coordinate lead management in CRM and collaborate closely with sales teams to ensure effective follow-up and conversion.

Requirements

• 3 to 7 years of experience in digital and performance marketing.
• Expertise in Google Ads including Search, Display, and Performance Max.
• Proficient in Meta Ads Manager and LinkedIn advertising for B2B lead generation.
• Strong SEO knowledge, both on-page and off-page.
• Experience with Google Analytics 4, Google Tag Manager, and Google Search Console.
• Basic WordPress skills and CRM management capabilities.
• Ability to optimize lead funnels and a basic understanding of creative tools such as Canva.
• Excellent communication, analytical, and data interpretation abilities.
• Educational background including MBA in Marketing, BBA, Bachelor’s degree in Marketing, Digital Marketing, IT, or a related discipline. Certifications in Google Ads, Meta Blueprint, or digital marketing are advantageous.

Key Performance Indicators

• Monthly volume of qualified leads generated.
• Cost per lead (CPL) metrics.
• Return on ad spend (ROAS).
• Growth in website traffic and organic keyword rankings.
• Landing page conversion rates.
• Sales conversion rates originating from marketing leads.
• Revenue produced from marketing campaigns.
• Lead response time and lead quality assessments.

What We Offer

• Salary competitive with market standards plus performance-based incentives.
• Opportunities for career advancement in a dynamic and engaging work environment.
• Chance to manage significant digital marketing budgets and impact business growth.