Senior Creative Strategist

About the Role

We are seeking a Senior Creative Strategist based in Canada to develop innovative, performance-driven advertising campaigns. This remote position centers on direct-response marketing, aiming to elevate consumer brands through strategic creativity combined with data insights and AI-enhanced tools. The role involves end-to-end ownership of creative strategy, from thorough market and customer research to guiding production and refining campaigns based on analytics, collaborating closely with creative teams.

Key Responsibilities

• Conduct comprehensive customer research to identify audience behaviors, needs, and purchasing triggers.
• Examine competitors and market trends to discover new creative angles and opportunities.
• Design creative strategies including hooks, messaging frameworks, and positioning to boost engagement.
• Craft compelling scripts for various ad formats such as short videos, long-form sales letters, AI-generated user-generated content, and static ads.
• Develop direct-response marketing content like landing pages, advertorials, and listicles.
• Prepare detailed creative briefs clarifying objectives, concepts, and execution instructions.
• Partner with video editors, designers, and copywriters to ensure alignment of assets with strategic goals.
• Analyze campaign performance data to identify success factors or areas needing improvement.
• Continuously refine messaging and concepts through insights from testing and analytics.
• Utilize AI tools to speed up research, idea generation, scriptwriting, and workflow processes, balanced with human strategic input.

Candidate Requirements

• Minimum 3 years of experience in Creative Strategy, Performance Marketing, Direct Response Copywriting, or related roles focused on direct-to-consumer brands.
• Demonstrated success in developing and scaling Meta advertising campaigns.
• Deep expertise in direct-response advertising principles and performance marketing techniques.
• Proven history of effective collaboration with video editors, designers, and copywriters.
• Strong analytical skills to interpret creative performance and apply learnings effectively.
• Exceptional written and verbal English communication skills.
• Comfort and experience working with AI tools for research and content creation in creative projects.
• Strategic thinker with the ability to conceptualize before execution.
• Independent work ethic with strong ownership of projects and prioritization skills.
• Able to provide at least 6 hours of overlap in working hours between 9:00 AM and 6:00 PM GMT+3.

Preferred Skills and Experience

• Background in industries such as supplements, health, beauty, apparel, or lifestyle consumer products.
• Experience producing AI-generated user-generated content advertisements.
• Familiarity with Meta Ads Manager and Meta Ad Library platforms.
• Knowledge of direct-response frameworks like AIDA, PAS, or value-driven offers.
• Experience with AI creative software including ChatGPT, Claude, Gemini, Midjourney, Runway, or similar.

Compensation and Benefits

• Fully remote position with flexible working arrangements.
• Competitive monthly salary ranging from $3000 to $4500.
• After probation, 18 paid vacation days yearly plus 5 paid sick days.
• Health insurance coverage available upon completing 6 months of employment.
• Opportunity for international company retreats after 6 months.
• Christmas bonus awarded after 3 months of employment.
• Regular salary evaluations and potential promotions every 6 to 12 months.
• Engagement in innovative creative strategies with cutting-edge AI tools and global brands.