Manager - Customer & Market Insight

Job Overview

The role focuses on implementing insight programs that support marketing by providing intelligence on various aspects including Brand Affinity, Social Marketing, Product, Pricing, Network Dynamics, and competitive positioning in the insurance market. It involves leading innovation in custom research, ensuring timely delivery of reports on brand health and market intelligence, and overseeing Power BI dashboards with multiple data inputs.

Primary Responsibilities

• Manage and oversee brand affinity measurement projects ensuring punctual and quality monthly reporting of key brand performance indicators.
• Conduct thorough quality evaluations to spot data discrepancies and propose strategic improvements.
• Validate insights by personally reviewing 30 to 40 interviews monthly in parallel with the health tracker data.
• Guarantee representative sampling by monitoring demographic quotas and making necessary adjustments.
• Maintain and update comprehensive brand health databases monthly and prepare summary and detailed reports using Excel and PowerPoint.
• Execute ongoing market intelligence covering network, product, and digital capabilities by analyzing 15 to 20 competitor websites monthly and updating reports accordingly.
• Review and update competitive performance metrics for approximately 35 competitors using financial and market data.
• Create competitive intelligence reports focusing on digital, corporate, and SME sectors.
• Manage third-party vendors tasked with executing pricing intelligence research, review their communications, and keep an updated price benchmarking database.
• Analyze and compare results from brand health, market intelligence, and lapse studies.
• Coordinate with sales teams to understand reasons behind policy lapses and ensure research quantifies these factors accurately.
• Monitor social media marketing effectiveness, tracking key metrics such as engagement, reach, and sentiment on major platforms.
• Conduct weekly evaluations of paid and organic campaigns, and track competitor activity using social listening tools.
• Collaborate with digital and brand teams to ensure insights complement campaign objectives.
• Develop and maintain APIs to automate data collection from top social media platforms, integrating real-time insights into Power BI dashboards.
• Prepare and monitor research budgets and supervise vendor performance.

Requirements

• At least 5 years' experience in quantitative market research and market intelligence roles.
• In-depth knowledge of both quantitative and qualitative research methodologies and their implementation.
• Strong analytical abilities to identify patterns and correlations within data.
• Advanced skills in report writing and the ability to derive actionable insights from complex datasets.
• Hands-on expertise in insight generation and data analysis techniques.
• Proficiency with Power BI, including DAX, and experience in API development.
• Excellent computer literacy including web research, advanced Excel functions, dashboard creation, PowerPoint, and Word.
• Minimum bachelor's degree in Social Science, Business Administration, Marketing, or related fields such as Industrial Engineering.
• Experience with continuous research models is advantageous.
• Fluent in Arabic and English, both spoken and written.
• Experience within the FMCG or service industries is ideal.