Freelance Brand Designer

About Mindrift and the Role

Mindrift is seeking an expert Brand Designer to collaborate on the Tendem project by crafting compelling and unified visual brand identities for real-world companies and products. This remote part-time position is tailored for skilled creatives with extensive experience in brand strategy, visual identity design, and maintaining brand consistency across multiple media channels. The Mindrift platform connects industry experts with cutting-edge AI technology projects globally to develop superior AI solutions.

Key Responsibilities

• Design foundational brand assets such as logos, full visual identities, and detailed color palettes.
• Create, organize, and deliver diverse versions of primary brand elements systematically.
• Serve as the ultimate guardian of brand consistency in all internal and external deliverables, including pitch decks and social media materials.
• Construct scalable and enduring visual systems that adhere to contemporary design standards.
• Ensure design quality by validating brand aesthetics effectively across digital and print platforms.

Qualifications and Experience

• A minimum of two years' experience in brand design, graphic design, art direction, or visual communications is preferred.
• A bachelor's or master's degree in Graphic Design, Visual Arts, Communication Design, or related creative disciplines is advantageous.
• Applicants must possess a robust portfolio emphasizing brand identity, logo design, and comprehensive brand guidelines demonstrating how branding seamlessly adapts across digital and print media.

Technical Competencies

• Proficient in creating core brand identity assets including scalable logos, distinctive color schemes, and typography systems.
• Advanced skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma are essential for design production and management.
• Ability to flawlessly translate brand essence across various platforms including digital social media kits, corporate presentations, and print collateral.
• Strong organizational talents to develop comprehensive brand guidelines, style guides, and asset libraries for team usage.

Additional Requirements

• A detail-oriented, strategic approach focused on long-term brand value.
• Commitment to maintaining strict visual consistency and acting as the brand's primary custodian.
• Self-motivated with excellent problem-solving skills and capable of independently producing top-quality assets.
• Upper-intermediate or higher proficiency in English communication is mandatory.

Workload and Compensation

Project workload is estimated at 10 to 20 hours per week during active periods, although this is not guaranteed and depends on the project's needs. Contributors can earn up to $50 per hour depending on their skill level and contribution speed. Remuneration varies between projects according to complexity and expertise requirements.